Content : The Foundation of Business Internet Marketing

Any small business’ internet marketing strategy needs time to take full effect apart from the pre-implementation phase. But all this, relies on one fundamental idea: content.

If you’re running a small startup regardless of concentration: service or product based, it all boils down to how well you put your site’s content to engage customers, gain their trust and make them spread the word afterward.

Want to know the major types of content that a budding entrepreneur like yourself can optimize to spell success for your website’s online marketing effort? Check the outline below.

1. Graphic

Be it moving or not (a classic jpeg vs gif drama), pictures share more stories than any 100 or 10 word copy to entice customers, say on a landing page. You can write all you want and be effective all you want while doing it but without corresponding images, the whole copy will turn out short and bland.

Why do you even think companies need a logo? It’s where the brand lies and awareness of it makes the company shine.

Best recommended for: businesses that deal with artwork, crafts and anything related to food

2. Written/Text

There should be balance in anything. With pictures and letters to correspond, you’ve got a great post going in your site. Online marketing for small businesses can’t start the whole idea of marketing without this kind of content at all. Search engines love useful and relevant written content.

Put some nicely written blog posts in there and you’d sure earn not Google’s ire but respect; and it shows in the SERPs as well. Some popular written types of content: interviews, eBooks and news.
Best recommended for: Firms on law, consultancy and accountancy

3. Video

Small businesses thriving with internet marketing ideas must never overlook the power of videos. YouTube, as one of the most omnipresent platforms nowadays can readily give you access to instantly promote your own videos. Videos can explain so much in mere minutes more than any written and graphic content combined. And the chances of it going viral (given the right formula) is plausibly higher.

Best recommended for: video production studios, outsourcing company, training company (sports or fitness)

4. Audio

Before the advent of graphic and video, your grandparents have already been used to audio advertising. Good news, it still works even in the most advance of technologies being introduced by the minute. Podcast and audio companion for an eBook are still hit today. And probably will be for the next century or so.

Best recommended for: band websites, recording company, media outfit (online radio company) or download site

5. Social

You can classify this under the written content category but its reach is by far unprecedented. Social media has stirred revolutions, privacy breach issues and even impacted search engine algorithms (SEO junkies, you know what this entails!). Writing content for social media must include all of the content listed above for it to be effective so you can call this the new grand daddy of content; enveloping everything at once.

Best recommended for: Every business! Surpised? Don’t be. One out of four people in the world’s population owns a social media account so having a Facebook or Twitter page for your business can actually help.

Toying with the idea of internet marketing for a small business can be a tough call on the get go but knowing which type of content and when to fuse them can give you an edge, early on the race. Lesson learned: Content is not just king, it is also the foundation of all online marketing.

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admin October 22, 2018 0 Comments

Google My Business for Small Business Internet Marketing – How to Get Listed and Rank on Top

Google My Business is a platform that allows businesses, both big and small, to use their business information as a way for their potential customers get in touch with them instantly. It is a combination of Google Maps and Google Organic Search which main goal is to give accurate data for local searches. Business information includes business name, business description, phone numbers, fax numbers, mailing address, email address, business website, and business category.

   

Why Google My Business is Very Useful for Small Businesses?

Small businesses usually offer their products/services within the vicinity of their physical location.
Futhermore, Google search data shows that search users include specific places when looking for a particular product or service in a specific place. For example, travelers often search for hotels and restaurants for a place to stay and eat at. When searching, they would most likely use terms like “hotels in [location]” or “restaurants in [location]”, location being the the place where they are currently in. This process provides a perfect business opportunity for hotel and restaurant operators in that particular place.

Google My Business provides a stream of options for “local searchers” to choose from. Obviously, even small businesses can rank high on these kinds of searches.

How to Get Your Business Verified by Google My Business?

Getting your business listed in Google My Business is as easy as A-B-C. Just follow the 10 steps below:

  1. Create a Google Account, its simply like signing up for a Gmail Account. Google One-Account policy enables one Google Account to be used across Google Products – Gmail, Google+, Google My Business, Google Adwords, etc.
  2. Go to Google My Business website – https://www.google.com/business/. Click “Get Started for Free”.
  3. Indicate your country and business phone number.
  4. Fill-in every information required – Country, Company/Organization, Street Address, City/Town, State, Postal Code, Main phone, Email address, Business Website, Business Description, 5 Business Categories, Service Areas and Location Settings, Hours of operations, Payment options, Business Photos, Business Promotional Videos, and other Additional Details.
  5. Fix the Google Map Marker Location of Your Business. This is located at the right hand side of your page.
  6. Then Press “Submit” at the bottom of the page.
  7. Indicate Contact Person whom the Postcard will be sent. For mobile phones, verification can be done through SMS where PIN will be sent.
  8. Wait for the Postcard to be mailed by Google with your business PIN.
  9. Once Postcard was received, go to Google My Business Dashboard and input your business PIN.
  10. Wait for Google to review and verify your business ownership.

And that’s it! Google will verify if your business does exist in that specific location you have indicated in your Google My Business Application. After Review and Verification, your business will have chances to be found on local searches related to your business category. But to maximize these chances, other techniques must be employed. You’ll it pays well to be on Google My Business and Google Organic Search top ranking.

How to Rank Your Business in Google My Business

After you business has been reviewed and verified by Google, it does not just end there. You still need to make sure your business will show up on the top rankings of the Google My Business search and eventually, on the Google Organic Search.

 Here are some tips on how to rank Your Google My Business listing in both Google My Business search and Google Organic Search:

Business Name and Category

Make sure to indicate the name of your business in your website’s homepage. Give a good description of your business, as well as the products and services it offer. You can also add the category where your business belongs to.

Contact Number and Business Location

Your Business Phone Number and Address should be present anywhere in your business website – not just in the Contact Us page. It gives your potential customer a quick access to get in touch with your business.

Keywords Research

Gather data for “local searches” related to your business products and services. Optimize these keywords within your website content – post or page. Indicate these keywords on your Homepage as well.

Update Your Google My Business Page

On your Google My Business Dashboard, regularly share updates for your place page. It basically functions the same way as tweets on Twitter.

Local Citations

Be consistent when posting your business information on the web. Submit your business information to reputable business directories the same way as you have submitted them to Google My Business.

Create a Press Room

Create an official Press Channel on Press Release websites. Indicate the location where the Press Release is intended to broadcast.

Social Media

Integrate your Google My Business profile to your social media pages. Consistently refer your social media audience to your Google My Business page should they be looking for information about your business.

Encourage Reviews

This is one of the most important factors when building an online reputation. Ask your customers to leave reviews about your business. It will encourage others to avail of your products and at the same time function as  indicators for areas for improvement.

Review Snippets

You can also install the review snippets of your Google My Business page. Just insert the following JSON-LD code with the right information like Rating Value, Number of Reviews, and your Business Name.



Build Reputable Backlinks

You can apply any Penguin-Friendly link building techniques to rank your website on the Google Organic Search. Ask non-competitor webmasters of the same niche to let you post contents on their website featuring how your business can help their audience.

Blog

Regularly post articles or news on your website blog. This will help your business get qualified leads from Google Alerts users who have subscribed to topics related to your business.

If your business does not have a business website yet, and you are new to internet marketing, I can be of great help to you. I can give you insights in choosing a Good Domain Name for your Business Website. I can also give you proposals on how to implement small business internet marketing at affordable rates.

Ask for a FREE QUOTE now!

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admin October 19, 2018 0 Comments

Components of a Pro SEO to Market Your Products and Services Online


“He who is well prepared has half won the battle.” ~ Portuguese Proverbs

The core of a strong SEO lies in careful planning in every step of the way. Professional SEO service does not mean satisfying the parameters for page titles, page descriptions, and content tags. In fact, a lot of high ranking pages do not follow a single trend on how each on-page factors are being optimized. The importance of having a well-planned SEO is that this is where you get 90% of your website traffic – naturally via search engines.

Components of a Professional SEO Service

SEO can be divided into three aspects, namely:

  1. On-Site SEO
  2. On-Page SEO
  3. Off-Site SEO

On-Site Search Engine Optimization 

On-site optimization is the first step of the way. It deals with a lot of procedures that will help the search engines evaluate the performance and the structure of the website. There might be lot of on-site optimization settings but the following should be sufficient enough to give you an idea of how to optimize your website:

  • XML Sitemap – A list of pages you want the search engines to crawl and is created in XML format and submitted to the search engines.
  • Title, Meta Description, and Meta Keyword Tags – Allow us to tell the search engines what the page is about and how they should classify it.
  • Open Graph Meta Title, Description, and Content Type – Social media meta tags that can help you boost the amount of social traffic you’re getting.
  • Robots.txt File – A text file in the root of domain that allows you to tell the search engine Spiders how to index your website contents.
  • Server and Hosting Setup/ Site Optimization – Website hosting optimization setting for best performance (website speed and caching) and security.
  • Website Theme Optimization – Website coding system optimized for cross-screen settings and website speed.
  • Categorization and Organization – Site structure/navigation optimization to make it easy for search engines and users to navigate from pages to pages of your website.

On-Page Optimization

On-page optimization deals with how you would want your visitors to see every page of your website. On-page optimization can be categorized into 4 – content formatting, internal linking structure, external linking structure, and content optimization.

Content Formatting

Content formatting is centered on the topic of the content or the target keyword. It includes page title optimization, headings, keyword placement, and keyword density. Aside from the target keyword, the page title must be compelling enough for reader to click and go to your page. Page title is the first element when a website is being listed in primary search result pages. Headings are coded as H1 to H6 – defines how ideas are being organized in content from main topic down to sub-topics. Keyword placement involves aesthetic positioning of the keywords so it would not look “spammy”. Keyword density is the ratio of how often a target keyword appears across the content over the total number of words used in the content. Content formatting also includes image and video embed to graphically represent the text in the content.

Useful tools for Content Formatting:

Internal Linking Structure

Simple internal linking structure is best; websites who have deeply nested pages is not pleasant in the eyes of search engine spiders and visitors. Simple website navigation will always keep SEO potential positive. The use of a breadcrumb trail is also very useful for visitors to see where they are while navigating through your website.

Internal linking strategy also involves determining the key pages of the website for each of the target keywords. They can also be called as money pages because other pages are supporting them by linking to them through related words known as tags. Search engine spiders can easily evaluate them as your most important pages.

External Linking Structure

External linking is one way to cite authority pages from your website. This could also mean you get data from reliable sources. You can also put your social media profiles as external links so others can see your online reputation via social media sites – how many have followed you and user-generated reviews of your products.

Search engine also determine the value of your site’s external links. This could include:

  • Trustworthiness of the linking domain
  • Popularity of the linking page
  • Relevance of the content between the source page and the target page.
  • Anchor text used in the link
  • Amount of domains linking to the target page
  • Ownership relationship between the source and target page

However, be careful not to use your target keywords as anchor texts for your external links. This would pass the authority of the target page with respect to the target keyword.

Content Optimization

Content optimization is all about building an authority of your website with respect to your niche – where your content will be all about. This could make or break your business website. Writing crappy think contents will only hurt your reputation online. Here are some tips in optimizing your content for a particular target keyword:

  • Focus on what your target audience would want to know should they be using search engine to search for a particular keyword.
  • Start with a catchy title about the target keyword
  • Deliver what has been promised in your title.
  • Never copy exactly the text coming from previously published content – learn to paraphrase important information.
  • You can combine information from different sources to strongly support what has been claimed in your content.
  • Do not forcibly mention your keyword every now and then – that would be keyword stuffing. Learn to semantically relate words in your content.
  • Incorporate images and videos in your content – a picture can paint a thousand words.
  • Provide some social media sharing platforms – it’s just like word-of-the-mouth in internet marketing
  • Provide commenting forms to encourage your visitors to leave feedback
  • Always give them information on how to contact you and make those call-to-action buttons highly visible

Off-Site Optimization

Off-site optimization is synonymous with backlinks and link building. With the recent search engine algorithms, backlinks are being refined to have the highest quality possible. Link building is not anymore about quantity, but building quality contents for your website that will define its relative authority with respect to the target niche.

The good thing about off-site optimization is that it has a lot of options. There can be so many strategies you can work out and combine to effectively telling the search engine that your pages are better than the others. Since backlinks are primary ranking factors in search engine results pages, so be very careful who you are linking from as it could make or break your site in terms of organic traffic.

Sources of Backlinks:

  • Press Release
  • Directories
  • Articles
  • Podcasts/Video Backlinks
  • Social Media Signals

Press Release

In a press release, you are making a public announcement of your new site, new products, new promotional offers, or anything new about your business. Focus on the newsworthy of the content of your press release. You can start with 20 press release outlets and it will be syndicated by other news sites as well so no need to create different contents for the press release topic.

Directories

Although directories are intended as listings of contact information of different businesses, it can also be a good source of backlinks. Most directories include business website as one of the contact information as well as updates from the business website. However, submitting to a directory network will only hurt your reputation as Google marked them as bad backlinks. So make sure you submit only to reputable directories like CrunchBase, HotFrog, Yelp and other online yellow pages directories. Of course don’t forget to get listed on Google Local Business directory!

Articles

Highly informative articles published in authority websites can also establish an authority of your brand in your target niche. Valuable articles could generate leads, and then new customers since people are getting knowledge of your brand with trust. Trust is an important driving factor in any marketing strategy.

Podcasts/Video Backlinks

Podcasts and videos functions the same way as articles – in audio and video formats, respectively. They both convey information to target customers about a particular brand. Since podcast and video directories enable their users to provide brief description about the file being uploaded, this could also provide an opportunity to leave a backlink.

Examples of Podcast directories are Podomatic and SoundCloud, while YouTube and Vimeo are two primary video directories.

Social Media Signals

Social media can also be your major source of traffic. Since social media signal are becoming an integral part of SEO, every online marketing strategy should include social media campaign to boost user-generated backlinks from social media followers and eventually rank high on search engines. It is inevitable for every business to maximize its branding strategy by creating profiles and generate followers on social media sites like Facebook, Google+, LinkedIn, Twitter, and Pinterest. Social media also provides real-time interaction with interested users about business products and services.

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admin May 26, 2018 0 Comments

Mac Book Air and a cup of Coffee

Chocolate biscuit soufflé tart gummies marshmallow ice cream. Gummies sesame snaps oat cake sugar plum pie dessert brownie ice cream. Candy canes pie jujubes sweet roll cupcake gummies pastry. Fruitcake marshmallow sesame snaps dessert tootsie roll gummies tiramisu soufflé. Pudding croissant jelly sweet tiramisu pastry cookie jelly. Toffee ice cream toffee tiramisu.

Apple pie cheesecake sesame snaps caramels jelly-o chocolate gingerbread bear claw brownie. Dragée pudding candy canes jelly-o lollipop. Marzipan gummies gingerbread oat cake liquorice candy canes. Pie gingerbread unerdwear.com jelly-o jelly. Cotton candy biscuit brownie gummies sweet roll sugar plum. Gingerbread caramels caramels dragée danish cupcake lemon drops. Wafer dessert jelly-o gummies.

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admin March 21, 2014 0 Comments

Old wooden wall and green bicycle

Fruitcake marzipan topping tootsie roll cheesecake jelly-o topping. Fruitcake brownie muffin soufflé chocolate cake jelly-o chocolate cake cheesecake. Bear claw bear claw pie liquorice jelly beans tart. Tart candy pastry chocolate bar sweet. Topping unerdwear.com tootsie roll gingerbread chocolate danish cupcake. Halvah macaroon candy canes jelly-o halvah. Dragée marshmallow fruitcake powder lemon drops. Jujubes liquorice cotton candy danish muffin pastry marshmallow cupcake apple pie. Cupcake oat cake liquorice chupa chups jelly apple pie donut.

Macaroon cake fruitcake jelly beans caramels bonbon gummi bears. Biscuit unerdwear.com apple pie wafer bear claw cookie gummies. Gummies oat cake apple pie dragée marshmallow. Lemon drops halvah jelly beans. Carrot cake bear claw gummi bears tart cake jelly beans toffee muffin. Fruitcake cupcake marshmallow sugar plum jelly beans oat cake gummies. Bear claw tootsie roll sugar plum jujubes chocolate cake. Tart unerdwear.com gummi bears jelly beans sweet roll jelly-o macaroon pastry.

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admin March 21, 2014 0 Comments

A boy leaning on the Wall

Wafer croissant sweet marzipan. Sesame snaps sweet gingerbread pie jelly tiramisu oat cake. Biscuit caramels fruitcake chupa chups. Pie ice cream marzipan danish bonbon jelly chocolate cake applicake. Ice cream ice cream muffin cookie apple pie biscuit toffee applicake. Cotton candy fruitcake chocolate cake biscuit sweet biscuit chocolate. Lemon drops cupcake pie tiramisu. Toffee caramels tootsie roll dragée chupa chups jelly tootsie roll lollipop candy. Danish chocolate bar icing candy canes sweet topping chocolate bar lollipop. Bear claw candy tart chupa chups candy canes lollipop cake. Gingerbread chocolate cake pudding icing. Icing caramels oat cake toffee. Bear claw soufflé cake.
Wafer croissant sweet marzipan. Sesame snaps sweet gingerbread pie jelly tiramisu oat cake. Biscuit caramels fruitcake chupa chups. Pie ice cream marzipan danish bonbon jelly chocolate cake applicake. Ice cream ice cream muffin cookie apple pie biscuit toffee applicake. Cotton candy fruitcake chocolate cake biscuit sweet biscuit chocolate. Lemon drops cupcake pie tiramisu. Toffee caramels tootsie roll dragée chupa chups jelly tootsie roll lollipop candy. Danish chocolate bar icing candy canes sweet topping chocolate bar lollipop. Bear claw candy tart chupa chups candy canes lollipop cake. Gingerbread chocolate cake pudding icing. Icing caramels oat cake toffee. Bear claw soufflé cake.

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admin March 18, 2014 0 Comments

Hello world!

Welcome to ThemGrill Demo. This is your first post. Edit or delete it, then start blogging!

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admin February 7, 2014 0 Comments

The Ultimate Branding Strategy – How to Make Your Brand Famous Online

PLANNING FOR SUCCESS :  How Can I Make Money Online?

  • Know what you want
  • Know how to get there
  • Know your limitations

Defining Your Goals

  • Understand what you want to achieve
  • Identify your goals
  • Have realistic expectations
  • Document and prioritize

Analyze Your Goals

  • Identify tasks to achieve
  • Identify required resources
  • Identify obstacles and limitations
  • Asses your goal

Develop Courses of Action

  • Backward planning
  • Prioritize tasks and completion
  • More than one way to achieve your goals

Establish the Plan

  • Pick the best course of action
  • Create your checklist
  • Execute the plan

Tools for Success

  • Complete a reliable internet marketing course
  • Understand how to use the tools
  • Understand project management

Project Management

  • Set your timeline and milestones
  • Have a detailed plan for each milestone
  • Assign tasks and subtasks from available resources

Stay Focused

  • Keep to your plan
  • Don’t be distracted by new things
  • Finish what you start

Executing Your Plan

  • Build in flexibility
  • Define success in each goal
  • Plan, execute and evaluate

Learn from Your Mistakes

  • Everyone makes mistakes
  • Evaluate and modify future goals
  • Continue the process

RESOURCES

  • PlanHQ
  • Business Plans for Websites
  • LivePlan
  • Basecamp

BRANDING & YOUR IDENTITY

Branding is a marketing practice of creating name, symbol, or design that identifies and differentiates a product or service from other products. What does this mean?

  • Create a name for yourself
  • A known commodity in the marketplace
  • Identified with quality and integrity

How to Brand Yourself

  • Build a base
  • Maintain your integrity
  • Understand the impact of everything you do
  • Be consistent

Why Your Identity Matters

  • Determines your success
  • Reliability 
  • Credibility
  • People will buy… or not

Getting Started

  • Determine your identity
  • Make changes / be flexible
  • Be consistent
  • Logo / Taglines / Mission?

Create Your Empire

  • You determine success or failure
  • Admit when you make mistakes
  • Put your family on your shoulders
  • Put your customers first

BECOME AN EXPERT – Establishing Authority

Expertise = Authority

  • Establish credibility in the marketplace
  • Creates recognition of your brand or identity
  • Enables and increases your value

How do I Become an Expert?

  • Education
  • Research
  • Conferences
  • Networking

Do I Have to Know Everything?

  • Know enough to have an opinion
  • Need authority to position yourself
  • Creates self-imposed limits
  • More knowledge = more profits

Constant Requirement

  • Continually read and update
  • Follow top blogs and newsfeeds
  • Emulate experts in your niche
  • Never stop

NETWORKING

To Network effectively you must:

  • Introduce Yourself.  Explain who you are and what you do.
  • Give before you take.  Always offer something or simply ask a question when establishing contact with a new Network Partner.  By being forceful and asking for something you could end a relationship before it is ever created.  Ask to Promote a product or if the Individual could guest Post on Your Blog because you value their content.  The more basic the initial approach is, the better.  Sometimes if you are on a Mailing List of a potential Partner, a great ice breaker is to respond to one of their emails and slide in some information about you.
  • Communicate effectively.  Separate ideas into paragraphs, do spell check, re-read your email before you send it.  Speak clearly in your text and have your ideas organized into complete thoughts, not fragments which will confuse the person reading them.
  • Understand that you can’t Network before you have something to give.  Just because you have Established Your Base and have a little bit of content does not mean it is time to start Networking.  Make sure you have something to offer first.  This can be anything from a blog which is starting to take off and get rankings to asking for an honest look at your first product.
  • Free creates Partners.  Don’t be afraid to give potential Partners content you have created for Free.  Nothing says I am confident in what I am doing like giving it away for Free.
  • Learn what Partners are doing.  Communicate about things in your Business or even personally which do not have a Price Tag or potential profits attached.  Use Skype and or other Chat tools which will allow you to communicate in a more personal way than to just email.  Give out your Skype address to those who you feel you would like to talk to.
  • Put learning your business first and making money second and you will make more money.  The more Network Partners you have, the more money you will make.

REQUIRED ACCOUNTS FOR SOCIAL MEDIA SUCCESS

REQUIRED SOCIAL MEDIA ACCOUNTS: 

  • Facebook:  With over 750 Million Members and Counting, Facebook is the single most important account you need to have.  Most people should not mix their Personal Accounts with Business though and it is much better to Develop a Facebook Fan Page for your Marketing Account than to use your Personal one.  While Facebook has features which allow you to create custom lists of those who you want to display content to, it is much easier to simply use a Facebook Fan Page in this communication process. Everything you produce, post, or talk about must be posted to Facebook.
  • Twitter:  Twitter is a very viable means of communicating for your business.  Most people do not understand its power though and generally do not use it effectively.  Everything you communicate should also be shortened up into the 140 Character world of Twitter and linked.
  • Google Plus:  Google Plus is just getting started, but already has Millions upon Millions of users.  With Google being the biggest player in Search, we cannot begin to ignore their ability to break into the Social Media arena too.   This is a must have account.  Now, Google Search is indexing postings you make with your GPlus account.  This is a critical piece of your Social Media Marketing for the future.  More on this integration will be covered in the Social Media Module.
  • LinkedIn:  Most novice Marketers do not realize the Power of LinkedIn and the Community of Businesses on this Social Network for Professionals.  With more Peer Groups, Forums, and other Connections inside this Social Media site, you will find that LinkedIn might be one of the fastest avenues to finding people who are just like you and ready to work with you towards success.  Success is built on Networking as much as it is Branding and LinkedIn is the King.
  • Pinterest:  You can’t ignore one of the Largest Social Media Networks Online.  Pinterest is now an essential part of most Internet Marketing strategies on the Web and it should be a part of your’s as well.
  • Mailing Lists:  While Mailing Lists are not Social Networks, they are your biggest communication tool for talking to your Subscribers, Members, Customers, etc.  Not having a mailing list management service to aid in this process is the biggest killer of new Internet Marketers who do not understand how to leverage this medium.

RECOMMENDED ACCOUNT OPTIONS:

  • YouTube:  Creating a YouTube Account and Channel can bring in a wealth of Subscribers, Backlinks, Traffic, Branding, and more.  One of the most visited sites on the web, YouTube is a medium which is hard to ignore.  If you do not like video, find another way to use it to your benefit.  Ignoring YouTube’s power will cost you in multiple ways.  Video is the king of the internet right now.  By publishing content on YouTube and then posting it on Your site, you get valuable link backs and build credibility with Google at the same time.  This is one of the very small things it can do for you.  Highly recommended.
  • Vimeo:  Very popular with Marketers, Vimeo isn’t the beast that YouTube is, but it is a nice place to place your Videos for added exposure as well.  Videos can’t be seen as duplicate content so by double publishing your Video content here, you can only help yourself.
  • Flickr:  A great place to host all of your pictures and image content.  Why?  For SEO.  By hosting with Flickr, you can share your pictures easily and they can come up in Search as well due to Flickr’s high SEO Value.  Free image hosting and SEO?  Sounds like a winner right?
  • Tumblr:  Tumblr is turning into what Blogger was years ago.  Currently there are over 4000 Businesses using Tumblr and with an estimated 29 Million Blogs under their belt, they can’t be ignored.
  • StumbleUpon:  Instant and Continued Viral Traffic can be obtained by simply submitting your Posts and Pages to StumbleUpon. It is like a Bookmarking service, but with added Viral Traffic building benefits.  Ensure you use multiple Tags to describe your Posts when submitting.
  • Digg:  Much like StumbleUpon, your site can receive a lot of Viral activity depending on the type of content you submit to Digg as a Recommendation.  The power of Digg goes beyond this Viral activity though as it is one of the sites Google uses as a value indicator in its Search Algorithm.
  • Screenr:  Create your own screen recording Videos with Screenr for Free.  This fantastic service give you entry level capabilities at getting excellent video content on your blog as Reviews, Tutorials, and more.  Take Screenr (and as an alternative you can always use Jing)for a ride and then when you are ready for more enhanced screen recording capabilities, you can upgrade to Camtasia Studio from Techsmith.
  • UStream:  If you are having problems getting started and don’t like to write content, Ustream is a place where you can create your own Channel and literally sit and talk to the screen if that is all you currently can do.  By linking UStream to your Social Media Accounts you can advertise your personal Live Channel where you can broadcast for Free and even record your “shows”.  There is so much more to it than this.  A very powerful site for Business.
  • Quora:  A Question and Answer site for businesses.  A great place to get REAL Answers to your Questions or to provide a Solid and Value Added Voice of your own there to provide Answers to people’s questions in your Niche.  A lot of power players in a lot of Niches use Quora.  It is one of the web’s best kept secrets.
  • Foursquare:  While not a major player in Social Media, Foursquare can help you maintain engagement with your Fans and Followers by simply updating your location.  If you integrate it with your other Social Media Accounts, you can post to it automatically with normal status updates and those who follow you on Foursquare will get your content.  It is easy to setup and a no brainer to maintain.  You can easily have fun with it on your Cell Phone when you are traveling and while it may seem dumb to most, when you create a following, keeping them engaged with you is half the battle.
  • ClipBoard:  There is truly nothing special about Amplify other than one key element.  It has the ability to let you Post to Multiple Services simultaneously.  While we identified Ping.FM as a Required Account above, Amplify can Post to Ping.FM automatically.  Thus giving you a more sure handed approach to Content management.  Amplify also Auto Posts to Facebook, Twitter, Tumblr, Posterous, and more.  It also gives you the ability to Connect to friends from Facebook and Twitter right on site by giving you a dedicated Sub-domain for your Content and Musings.  It can definitely help you Amplify your Content’s ability to become Viral and be seen.

AUTHORITY OR HUB?

Authority Sites

  • One niche
  • Broad view with branding
  • Establish value in constant content

Hub Sites

  • Singular in focus
  • All about the brand
  • The focus in on you, not the content
  • Links to sub-niche sites

Either or Combination

  • Different approaches are fine
  • Authority is easier
  • Can be changed later
  • Look at examples again

ESTABLISH YOUR BASE – The Starting Point

Establishing your base is creating the foundation for your business, its focus, and the primary medium for communicating your business’ message online.

Setting up Camp

  • Create your identity / business
  • Purchase a domain name / Hosting
  • Create a Blog

Create Your Required Accounts

  • Create all the accounts required
  • Links your accounts to your blog
  • Begin posting
  • Build slowly and don’t rush

Examples:

  • Johncow.com
  • Johnchow.com
  • Ryanlee.com
  • Yaniksilver.com

Read More
admin October 1, 2013 0 Comments

The Complete Search Engine Optimization (SEO) Recipe for Successful Internet Marketing

THE FACETS OF SEO

  • On-Site Optimization
  • On-Page Optimization
  • Off-Site Optimization

On Site SEO and On Page SEO Integration is essential to Your Site’s Success.  This Integration occurs with the following items which are an Integral Part of the Profit Marketer Core SEO Plan of Action.

1.  XML Sitemap. Your Blog’s XML Sitemap is Created with the WordPress SEO Plugin and the exact Steps and Settings for this are highlighted in the Blog Optimization Secrets Course.

2.  Title, Meta Description, and Meta Keyword Tags. Also a Part of the WordPress SEO Plugin.  These Tags allow us to tell the Search Engines what are Blog is about and how they should Classify it.  This will be covered more when you are implementing the WordPress SEO Plugin in the Site Base Plugins section, not to mention other subsequent training.

3.  Open Graph Meta Title, Description, and Content Type.  Google and Bing have integrated Social Media into their Search Algorithms, Primarily with Facebook using Facebook’s Open Graph API technology.  Using Social.FM and the WordPress SEO Plugin, we now have the ability to fully Integrate Open Graph into our WordPress blogs and use it to not only enhance Ranking in Google and Bing, but to increase Facebook Edgerank as well.  This will be gone over in detail in the Base Plugins section, the Advanced Social.FM Plugin training, and Facebook training sections.

4.  Robots.txt file. This text file in the Root of our Domain allows you to tell the GoogleBot and other Search Engine Spiders how to Index Your Blog Content.  Implementation Instructions are below.

5.  Server and Hosting Setup/ Site Optimization. There are a lot of different setups and software which can be run to Optimize Your entire Hosting and WordPress site setup and its integration.  We use several tools in Profit Marketer to maximize this without knowing Your current setup.  As every Hosting account is different, it is important to note that each one of the settings on Your site’s Caching Plugin’s settings can and will be different to a certain degree (based on Server Settings and software).  We have attempted to optimize this as much as possible on a Baseline level which will work for everyone as much as possible.

*In the Blog Optimization Secrets Course we use a selection of different Plugins and Services to Optimize Your Blogs on a Baseline level.  Further Optimization at the Server Level can be made through Server and Hosting Professionals.

6.  WordPress Theme.  Your Theme has a lot to do with the SEO and Speed Optimization of Your site.  Some themes are lightweight and run faster than others, yet are hard for Search Engines to navigate through and spider, while others may be lightweight, yet have complicated code that hurts Your SEO.  This is hard to determine for the Average user, thus it is important to find a middle ground.  You want your Page Load times to be under 10 seconds.  Under 5 seconds is Better, Under 2 Seconds is Optimal but not always possible.

7.  Categorization and Organization. By streamlining Your site with a Simple set of Categories with a maximum of 3 levels beyond Your Top Level Categories, You can have a better site structure for Search Engines to Spider.  What makes this even easier is if You Create Pages which Outline Your Category structure for Visitors and then make these pages Index, Follow pages for Search Engines to easily Navigate through your site. *This is an enhancement, but by no means is it required.  By creating a Silo like structure where you use Base Categories and Sub-Categories based specifically on Keywords, you can increase the Amount of Pages in Google and other Search Engines and their subsequent Rankings as well.  This will be covered more in the Keyword and Niche Research course.

ON-PAGE OPTIMIZATION

There are 3 Parts to your On-Page Optimization.  On-Page meaning what visitors will see as Content on your site.  Some of this optimization will be done with Plugins as well as through your actual Content Posts.

Part 1:  Titles, Content Formatting, and Keyword Optimization.

Post and Page Titles play a big part in your Blog’s SEO.  By having Optimized Titles based on Primary and Long Tail Keywords, you can increase the probability of a higher Ranking for your blog posts and pages in the Search Engines.  This must be coupled with a common sense approach to what people want to see when they are looking for content when Searching with Google and other Search Engines.  If your Title is highly optimized for Search, yet lacks any substance, people will not click on the links to come to your site.  If you address the needs of the potential visitor by telling them you have the answer to their questions in your content, then they will click more often than not.  For example, you can have a Post you are writing which is focused on the Keywords “Dog Training” and you are using a long tail phrase for the Post (facts about dog training).  You then should make your Post Title more compelling by adding in an additional phrase which will address a potential visitors needs or curiosity and have your Post titled something like, “20 Little Known Facts About Dog Training”.  Numbers are always good to use, but can be overused.  Do not use them for everything, but people react to numbers because they assume that some fact checking was done to come up with them.  The bottom line is that Titles are a Critical Part of your On Page Optimization and need to be well thought out before simply writing them.

The formatting of your Post and Page Content is important in structure and in how Keywords are used.  These formatting enhancements can help in your Content’s ability to get indexed and ranked more effectively.  Heading Tags (known as H1 and H2 Tags) need to be used effectively to highlight Keywords that you are focusing on in your Post.  By adding in H1 and H2 Tags (always use just one H1 Tag and then follow that with One or more H2 Tags in your Posts in a Category > Sub-Category fashion (like you see on this page).  Most New Themes will show your Post Title as an H1 Tag by default (Check Your Theme).

Therefore all you need to do to add H2 Tags and either input them into a Posting Template or to go into each Post with the WordPress Post Editor and highlight the Text Title you want to use and then in the Editor WYSIWYG Tools, use the Drop Down Text manipulator to choose “Heading 2″ and that will input the H2 Tag.  An example of an H2 Tag that you create yourself is in the HTML section of your Editor:

Target Keywords

The purpose behind doing this is to show Google what the important keywords are for the Post/ Page.  You can also use BOLD text to bring keywords to Google’s attention. For pages or posts that you create which are built as SEO Focused Content, it is important to have a 1-2% Keyword Density for your Primary Target Keywords and to also use Related Keywords as well in order to maximize the Post/ Page’s individual SEO Value.

*You can do this easily by going to KeywordDensity.com and use their Free Tool and for easily adding Related Keywords to your Post Content, I recommend using the Free WordTracker FireFox Plugin:  SEO Blogger.  If you don’t use FireFox for browsing the web I advise you to at least use it for this Tool and another 2 others at the bottom of the page.  For in Post SEO Fine Tuning, I highly suggest the Easy WP SEO Plugin.

**This will all be gone over in more detail in the Advanced SEO and Content Sections throughout Profit Marketer and the following Steps here in this course.

Part 2:  Tags and a Focused Inner Linking Strategy

The New and Advanced Algorithm that Google is using wants to be told what content is important on your site.  By identifying which Posts/ Pages on your site are your Money Pages or most Important and Productive Posts/ Pages, you can tell Google that these locations are the most important on your site and that they need to Rank the highest in Search Results.  Not every Post can be a money maker, so you will have to learn how to Identify this.  You can do this by creating links to those locations (Posts/ Pages) from other Posts on your site, thus creating focused inner links.  Even though you want to have inner links that link every Post/ Page together (and I will explain that more below), it is important that your Posts/ Pages which have the most Inner Links Pointing to them are your best or most productive Posts or Pages on your site.  With every Post you create on your blog, you concentrate on Keywords and Focus with this Inner Linking Strategy and you then tell Google which of these pages are the most important ones on Your site.  This process takes the longest to develop and do not worry about doing it instantly.  Sometimes it can take 1-3 months to truly identify which Posts or Pages are going to be your most productive by virtue of the Niche your Blog is in.  This is why Analytics are very important.

In the meantime, we will use other Inner Linking strategies to get Google to Spider your Blogs right away.  By using Tags in our Posts, we create a Network of Links on the Blogs we create.  In the WordPress SEO Plugin and robots.txt settings section we will talk about Allowing both our Tag and Category Pages get Indexed.  These are the Pages that WordPress creates when you add Tags to your Posts and when You create Your Categories.  These Pages are dynamically created, just like Author and Date Based Archive Pages are when Tags and Categories are added.  Previously, SEO made it so we did not want to allow Google to Index both our Category and Tag Pages (or our Author Pages), but now Google has adopted and has optimized its Algorithm to work with the Canonical Tag in Our SEO Settings which Tell it the Content is ours.  Google has also adopted a more heavy knowledge of how Blogs are Constructed and acknowledges that duplicate content within a Blog is NOT considered duplicate content by the GoogleBot, but just an extension of the current WordPress Blog Structure.  Now the GoogleBot indexes sites twice as fast as before and because of the Advanced Architecture of the GoogleBot’s knowledge, it will readily bypass duplicates which carry your site’s Canonical Tag which we set in Our WordPress SEO Plugin settings.

Using this and the Google Author Profile relationship tagging, we can ensure Google has Trust in our Blogs and Ranks them accordingly.

*Note:  Your Keywords must be diverse and you must use not just your Primary Keywords, but you must also use your Related Keywords.  Too much focus on one or 2 Keywords will get your site devalued for Keyword over optimization.

Part 3: Add Relevant External Links to your site.

In order for Google to categorize and classify your site, it is best to tell Google what your site is about instead of letting Google decide for itself.  How?  By placing relevant external links on your site.  I DO NOT Recommend using Your Blogroll for this, use direct placement on Specific Posts or Pages.  Google will primarily index or follow the first 100 Links it comes to on each Page of your site and Menu Links, Banner Links, and Blogroll Links count as well, not to mention tracking URL’s that may be in the code of your dynamically generated WordPress post pages (this is a common estimation and not an exact count).  The GoogleBot will end up going through all the links on Your Page, but the more links You have on each page and the slower your pages load, the shorter the amount of time the GoogleBot will stay on your site and the less total pages will get Indexed.  Google’s processing time at Your site comes into play here and You will be able to tell from this how important every aspect of SEO is and how On Site and On Page Optimization blends together.  You have to be smart about how you do it.  Each theme is different and with some themes this may not be an issue, but if you have 40 Menu Links on your Page between all of your Menu’s, Categories, Recent Posts, Recent Comments, Tags, etc.; you could have all the links checked before Google gets to the ones you want it to and then this could affect your overall Indexing numbers and Rank in the Search Engines.

Do a Google Search for your site’s Primary Keywords.  Then, check your competition and find the site’s with the Highest Pagerank and then add between 5 and 10 of those site’s links randomly through your site over the first Month to 2 Months you are building Your Blog.  This will help show your Blog’s relationship in the Niche you are working in and the Authority these links have will actually increase your Blog’s Rank.  The worst thing you can do is to NOT have any External Links from other related sites on Your Blog.  External Linking has gained a tremendous amount of power in SEO and is why we also recommend Curating content and using attribution links to do it.

*Linking goes both ways, don’t confuse adding External Links to Your Blog with building Backlinks to it.
Part 4: Use Unique High Quality Content.

Google, Bing, and other Search Engines are focusing on Content more and more.  Duplicate Content sites are being Slapped and devalued in the Search Rankings more and more every day.  Understanding that your success will be based on bringing Value to your sites is a Critical Part of the SEO process.  This can be done by creating 100% Unique High Quality Content for your Sites.  This can be done through creating the content yourself, outsourcing, or through Spinning pre-existing content and making it Unique.  A Uniqueness Factor of 70% or more is needed to Rank Content and 80% or better is required in order to maintain Rankings over the long term as Google and Bing will only continue to seek out sites which use Duplicate Content.  Your site’s success will be based on the Value you bring to the Market.  Without creating Value, the chances of success in this very competitive Marketplace (regardless of the Niche) are minimal.

OFF-SITE OPTIMIZATION

Off-Site Optimization focuses on continuing to show Google what is important on your Blog and guiding Google to your Money Pages/ most productive Posts/ Pages is an essential for success.  This of course means Backlinks.  In later courses here in Profit Marketer (Normal and Social Traffic) we will go over the best ways to build Backlinks for a Focused Traffic Strategy.  Not all Backlinks are created equal and Authority is what is required in order to truly build the type of Traffic from Search and other sources which is required for success.  Building relevant backlinks to your site that have Authority is important.  Just blasting away with a Comment Spammer will not yield the long term results that your Blogs will require for success and could actually hurt Your sites (as opposed to helping them).  It is actually better to start slow, then to build backlinks fast in the current Search Engine Optimization environment.

SOCIAL MEDIA SIGNALS

A new ingredient in Search Engine Optimization is the addition of Social Media Signals from your sites.  Google and Bing both have included Social Media Signals into their Ranking Algorithms.  What this means is the amount of Content which is shared from your sites and/ or Comments which are made via your site’s content will also be a huge determining factor in the Ranking of not just your individual sites, but also in the Social Media Accounts you create.  Facebook Fan Pages, Google Plus Postings and Business Pages, Twitter Account Content Postings, LinkedIn Content, YouTube and Vimeo Video Content, and more; all can and will be Indexed by Google and Bing and are an Essential Part of your SEO Plan of Action.  More information will be covered on this in subsequent training.

PUTTING IT ALL TOGETHER

Now as you continue on through the subsequent Sections and Modules there will be a substantial amount of detail on how to execute the above Profit Marketer SEO Plan of Action for your Blogs.  Using all the Facets of SEO is the single most Critical part of your overall success, next to the actual Content and Profit techniques you use on your Blogs.  Pay close attention through the rest of this process.  This Plan of Action was created so that you can better understand why certain Steps, Plugins, and Processes are important throughout the Profit Marketer.  This all can be very technical in some points, so we highly recommend going through every section in order to fully understand the flow of these processes and how they are integrated.’

*A FireFox Plugin which can help by evaluating your Blog’s SEO Score as you implement the technique outlined here is the Free SEO Doctor Plugin.  We use it as a tool for identifying issues with sites and as a measuring stick for where we want our Blog’s SEO score to be.  I try for an 85% Rating or higher on all sites.

**Google’s Webmaster Tools is the Best Overall Evaluation tool for Identifying how effective Your SEO Plan of Action is working.

ROBOTS.TXT

The Robots.txt file is a file which when placed into the Root of your domain helps to tell Search Engine Spiders and other Bots how to treat the content on your site in terms of what they should or should not access or index.  By telling Search Bots like the GoogleBot to stay away from some parts of your site and to focus on others, you can increase the amount of focused Indexing the Bot does while at your site and you can also decrease the amount of time wasted on content which is administrative in nature or not important to the Search Engines (or Private).  The Robots.txt file that I have included for you here is important for telling the GoogleBot and other Search Engine spiders who visit your site how to index or not index your site.  This file will give important instructions to the Search Engines and keep them from indexing the content and files that you do not want them to see like Your wp-admin and wp-content folders where Your Plugins reside.  Download it and upload it to your Blog in the ROOT of the Domain (http://www.your-domain.com/robots.txt).  This Robots.txt file supplements the Virtual Robots.txt file that is generated by WordPress and then added to by the WordPress SEO Plugin.  It is OK to add to the robots.txt file but do not remove any content as it is built to work in concert with the other Plugins and settings outlined in Proft Marketer.

*Note: You must open the Robots.txt file, then Copy and Paste the information into a Text file.  Then Save the file as:  robots.txt.  Then upload it to the root of your domain on your server.  Download it via the Link in the Resources Section below.

** You do not need to do this if you installed your Blog using one of our Clone Blogs with WP Supervisor.  This Step has already been done for you Automatically.

RESOURCES

  • SEO Quake (for Firefox)
  • KeywordDensity.com
  • WordTracker FireFox Plugin:  SEO Blogger
  • SEO Doctor Plugin
  • Free SEO Tools
  • Easy WP SEO Plugin
  • Robots.txt File Download (Click Save As to download this file.  Otherwise it will simply pop up in Your browser window.)
  • Ping List  (Click Save As to download this file.  Otherwise it will simply pop up in Your browser window.)

ADDING CONTENT:  THE SEO PROCESS

In the Content Evolution Course we talk in detail about developing your written content.  Here we show you how to work on the Search Engine Optimization side of things to enhance the process for more profits.
While it might seem tedious, the following Step by Step process will not only help get your blog posts Indexed quickly, it will also help your blog posts rank higher in the search engines than they normally would have.  By fine tuning our approach to posting new content, we can optimize everything on our blogs.  When you optimize every Post, your entire Blog benefits by achieving a much higher ranking because the perceived value of your content is much higher.  Google’s latest Algorithm is looking for valuable content and as was discussed above and in the Core SEO Course; we want to TELL Google what to Rank us for and with what Keywords.  Here is where we begin this process.

Step 1:  Identify Topic and Related Keywords

To start off you need to Identify your Target Topic.  This should always be based on either Your Primary Keywords or Keywords Related to Your Blog that you came up with in Step 2.  Understand that you do not have to use this if you are building a general purpose blog or a blog that has a large range of topics, but even then, you should identify your target Topic and Identify the Topic’s main keywords.  Why?  As we said above, if you want to Rank your Post, you need to look at the best words to use in the content of the post for Ranking.  I am not talking about writing gibberish, I am talking about using targeted keywords inside your Post Content which will provide you with a 1-2% Keyword Density inside the content.  Plus, you can then enhance this even more by using Keywords that are related to your Targeted Keywords.

For Example:  My article is about “Dog Training”.  When I write my article, I use a tool like the Firefox SEO Blogger to track my Keyword usage or you can go to KeywordDensity.com and paste in your article to see what the density is.  If you are using the Keywords “Dog Training” too much in the article, like at 3% or higher, then you need to tone it down and use Related Keywords.  These Keywords might be something like “Pet Training” for example.  Look at Synonyms and other words which mean the exact same thing as your Targeted Keywords in order to keep from hitting Google’s over optimization penalty.  This will also make your content more readable which is an essential part of the process as well.

This is not a guessing game though.  We want to know what the keywords are right away. This is why we use tools like Niche.FM, Google, and tools like Market Samurai to help us Research for the best and most profitable keywords and niches.

To be able to do all of this inside WordPress, you need to know your SEO Score and Keyword Density before you ever Click on Publish.  I recommend using Tools Like WP Easy SEO for accomplishing this.  These tools allow you to computer and see exactly what your Post’s SEO Score will be before you ever even Publish your content.  A very crucial element in the entire process.

*Note:  When writing any Post Article, regardless if you are adding Video or Pictures, make sure your Post Content has at least 400 Words.  If you have less from time to time with Video Posts, this is OK, but in the beginning stages of Blog Development, Content Articles will be what puts your Blog on the Map and without 400+ Words in each Article, this will be very difficult to achieve.  At the bottom of the WordPress Post Editor there is a Word Counter that will always tell you exactly how many words you have added to your Content for that particular Post.  Some recent trends in SEO have shown that articles which are 500 words and above rank better, longer than shorter length articles.

Step 2: Title SEO

We are not writing our Titles in until we fully understand what our best Keywords are.  You can have your Post Mostly written before you come up with the Perfect SEO Title which isn’t SPAMMY.  I consider the Titles of my Blog Posts to be the most important.  Titles are what Google will Rank your Posts with initially.  When people do searches in Google, they are going to find your Post Title and it will be based on the relevance of the Post Content.  This is why both must go hand in hand.  Optimizing your content will then help you optimize your Post Title using the best description, yet simultaneously eye catching Title.

Titles need to grab viewers attention.  Titles are why people click.  This is why topics like Top 10, Top 20, Top 100 Lists get so much search traffic.  They are what people are searching for.  If you know your Target Market, then you should know or research what they are searching for.  Understanding this, will help you create better content and better Titles.  You can’t just use something like “Dog Training” for a Title.  You need to look at the competition and Related Keywords in the Niche.  Then form it into a Title.  ”Top 10 Dog Training Tips and Tricks”.   This Title uses 2 highly searched terms.  Top 10 and Tips and Tricks.  While these are searched for often, they might not be low competition or easy to Rank for in the Niche market you are trying to Rank for.

*Note:  Remember, this is on a per Article, Per Post basis.  Your next Post might be on a completely different subject and require you to do everything here again for that specific Post.

**Content Development and Research is a key part of the equation.  Do not forget to go through the Profit Triggers course here before writing any new content.

Step 3:  Wordpress SEO Meta Input

This step is simple.  While all of this SEO stuff and Keywords are still fresh in the Post Editor, drop down below the editor to the WordPress SEO input form.  Add in your Meta Title, Description, and Keywords for each and every Post that you write.  Don’t rely on the automated settings that we use in the Plugin settings unless you are in a hurry or don’t have time.  Google will use it’s own Description and based on the settings I provided to you in the WordPress SEO Plugin settings, your Title will be used as the Meta Title. Optimizing each title makes for better overall SEO.

Meta Title:  No More than 70 Characters.  Wordpress SEO says 65.
Meta Description:  Use a Primary and Related Keyword Description. No More than 155 Characters.
Meta Keywords:  No more than 20.  Google does not use Meta Keywords, but other Search Engines Still do.
Open Graph Title: Add a New, different Title here, similar to the original, but for Facebook use.  If you want to use the same Title you can, but it helps slightly if it is different and focused on getting a response from Facebook users.
Open Graph Description:  Same thing as above, but different as well. Focus on a short version which might get Facebook users to interact with your content.

Step 4: Categories and Tags

Categories: Now that we have ensured our Meta Tag information has been input and we are on solid SEO ground there, we now need to enhance this by properly assigning our Post to the correct Category/ Categories on our Blog.  As discussed at the top of this page, you can now also assign your Post to a Custom Taxonomy if you created any.  Do not think this is mandatory.  If you have a small 5-10 first level category structure and then have multiple 2nd Level and 3rd Level categories that branch off the Top Level, then you are fine as we said earlier.

Tags: When you identified your Primary and Related Keywords in the previous steps, you now can use those Keywords as Tags.  This will help with allowing visitors to find the content they want easily on your site, but more important than that, Tags are recognized by Search Engines as primary identifiers of content types.  This will help you tell Google what your content is about.  But even better, with using the Simple Tags plugin that we installed in the Site Optimized Module, you now will create an automated inner linking structure on your Blog based on the Keywords you use as Tags.  To help this even more, you can use the API’s of Yahoo, Zemanta,  and Open Calais to let their API Engines scan your content to identify even more Keywords you might not have identified yourself during your research and now you can simply click on these Recommended Tags and add them to your Post or you can use the Auto Tagging features of Tag.FM and its Technorati Tag enhancement feature to do all this for you.  Remember that we only want around 8-10 Tags per Post.  Some people recommend 10-15, but I have found that this actually degrades the effectiveness of Tag usage on Blogs.

The Final Step:  Publishing

Now that you have done all of that, it is time to click on the Publish button or if you are creating multiple Posts, you can schedule this Post for a future date.  You are now SEO Ready.  Please remember to use the Content Development Tools from the Content Evolution course in each Post You create.

BLOG INDEXING STEPS AND RULES: (DO NOT BUILD LINKS YET!)

  1. Install WordPress (via WP Supervisor)
  2. Make sure Your Blog’s Privacy Settings are ON.
  3. Configure all Plugins and Settings (ensure the SEO Plugin Settings are Complete)
  4. Turn Your Blog’s Privacy Settings OFF. (So Search Engines can see your site.)
  5. Go to Your Blog’s SEO Plugin Dashboard and Rebuild the XML Sitemap. (If You are using a different Sitemap Plugin, Rebuild Your Sitemap with it instead.)
  6. Begin Building Your Blog:  Add themes, Configure Essential Pages, Make Changes, Add Categories, etc.
  7. Post Your First Post (Follow the Steps outlined in Step 2 course. Begin the Classification Process).
  8. Continue to Post New Content during the Classification Process for 2 weeks before You build any Links at all.  Your Ping List (Update Services), XML Sitemap, and SEO Plugin Settings will allow Your Blog to Get Indexed Naturally. (This does not include Social Links.  You may post content to Facebook, Twitter, and other Social Sites you have accounts with (not blogging sites).
  9. Begin adding External Links to Authority Sites in Your Niche to Your Blog in Blog Posts as Per the SEO Plan of Action (Step 1).
  10. DO NOT POST MORE THAN 1 Time Per Day and NO MORE than 5 Posts in 7 Days for the first 3-4 Weeks.  The best average is to have 6-8 total posts published in the first 3 weeks.

*Do Not add more than 2-3 “NoFollow” Cloaked Affiliate Links to Each Post During this Timeframe.  Yes, you may add, advertisements to Your site, but NOT Google Adsense until at least Week 3.  Google uses the MediaBot to dig into your content and you do not want Google to give your site a “Quality Score” before you are ready.

**When creating your site add it to Google Webmaster Tools, Bing, and Yahoo sites as described in the WordPress SEO plugin settings video in the Blog Optimization Secrets course.  Add your Sitemaps to these services as well.  This is not a required step by any means but it will enhance your ability to track your blog’s indexing and rank more effectively.

***Google is looking at new sites a lot harder than ever before.  While it is easier to get your site indexed than ever, it can be hard initially to build a Trust relationship with Google and Bing.  To do this effectively, follow the plan outlined here.

GETTING STARTED ON YOUR BACKLINK BUILDING

*Some of this might look familiar if you have been an ABB/ Blog Optimized Member previously as it has grown from those older products.

STEP 1.

Do not start hammering away on building backlinks right away on a new site.  Take your time.  Read the Backlinks from Hell PDF and learn from it.  It is important to not go crazy.  Slow and steady wins the race here.  This is a Marathon, not a Sprint.  Meaning, your site is a long term project and not a one month wonder.  Treat it with respect and it will make you a lot of money.  Do not build any links to your Blog for at least 3 weeks.  Then we can move forward.  Having a base of Content on your Blog, 6-8 posts, is a great way to get started.

STEP 2.

1.  Press Releases. Submit Your main Domain Name to at least 20 Press Release Submission sites (You can do up to 50).  This type of Promotion is also a part of our Natural Site Progression and we want Google to see we are continuing with a Natural pattern of Promotion as well by Announcing our New Site.
For Your Press Release write a general announcement about the New Launch of your site.  Talk it up and make it seem like more than it is.  After all you just launched.  Press Releases often get syndicated by a lot of sites, thus you could garner quite a few backlinks from a single submission.  I recommend submitting to the Press Release outlets with the exact same Press Release.  Do not spin it.  Use your Primary and Related Keywords in your Article as well.  You will be using just your primary domain name url for this.

2.  Directory Submissions. Start submitting your site to Mid-to High PR Directories(PR3-PR7).  Start at Week 3, but spread this out over 3-4 weeks.  For Example, if You have a list of 1000 Directories, submit to 2-300 per week only to maintain the Natural Link Building pattern.

*For Directory Submissions, change it up and rotate your Primary and Related Keywords so that when or if these Links get indexed, Google can then get a good handle on your site Classification and Categorization right away.  Do Not be surprised if more than half of Your Submissions do not get classified as backlinks. Do Not Ping these Directories as we are looking for slow progression here at first.

*We Recommend using Directory Maximizer for High PR Directory Submissions at $.14 each.  They have now optimized their service for Google’s Penguin Update for even better results from your submissions.

STEP 3. 

Social Media Signals. By quickly automating your site’s Backlinking from your Blog, you will quickly see a return on your investment.  Part of this technique can be done for Free, the other part is purely software based, but I recommend it.  Social Media is a must for promoting your Blog, whether it is through Backlinks or the Social Media channels that bring your site traffic by virtue of your submissions.  Social Media can sometimes Rank and get you more traffic than normal SEO methods.

*Note:  This is for enhancing Backlink Building and sending out small Social Media Signals only.  This Technique Outlined below is strictly for building a base for your Social Media Signals and is NOT to be used for Your Facebook or Google Plus Accounts.

1.  Social Media Signals. Google is now highly focused on Social Media Signals and New high value content.  It is important to use Social Media in order to get Google’s attention because it is what Google is looking for.  Facebook and Twitter play a big part in this, but initially when starting out you do not want to go over board with SOcial Media.  Take a tempered approach in this and you will be way more successful.

We recommend also watching the Unleashing Social SEO Webinar.

The Technique:

Submit random URLs to Social Bookmarking services on a Daily basis.  If you can use software like SENukeXCr or similar tools like SocialAdr listed below, this will help make the process easier.  Submit 1-3 URL’s to 10-20 Bookmarking services  each day, rotating the URLs and never using the same descriptions or Titles/ Anchor Text.  Vary everything to make it appear more random.  This Step is mainly to get Google to visit your site more often as it is being built over the initial stages and should be continued if possible over the life of the blog.  When people bookmark your site it tells Google there is Social interest in your site and will rank you higher than normal initially.  Do not over do this.  Continual massive spamming of Bookmark sites at a heavier volume may send negative signals to Google.  Keep the flow at the rate we have here.  If it picks up naturally, that is good, but if it does not, keeping this level will help maintain your good status with Google.  Randomization and Diversity are keys to success.

*You can setup auto posting to Web 2.0 sites like Tumblr and Posterous as well, but it is recommended to use content not already posted on your blog to do this.  Spun Content of at least 70% value can be used to do this as well.

If you have limited time, you can setup your blog to Auto Post to Facebook and Twitter.  It is recommended that you use a more manual approach when using them, but sometimes time is limited and auto posting is a lot better than not posting at all.  Ther are tools below which can help with creating a combination of manual posting and auto posting by creating scheduled posts to both Social Networks.

Services and Tools Which Automate this Process in Different Ways are:

  • SocialAdr – Free and Paid Versions
  • MarketMeSuite (allows You to Keep Your Site Branding)
  • LinksAlpha
  • HootSuite

*Remember, Social.FM has both automated Twitter and Facebook Posting capabilities if You choose to Auto Post as opposed to Manual posting to these services as described above.

2. Podcasting.  By adding Speech Capability to Your Blog, you can also Syndicate Your Content via Podcasts and You don’t have to speak a word.  iSpeech.org’s Convert Blog to Podcast Free Service will make Your Blog Podcast enabled with the Integration of the iSpeech.org WordPress Plugin.  Then use the iTunes Submit a Podcast tool (You must have iTunes on Your Computer to do this) and Submit Your Podcast for Viral Traffic and a backlink from Apple and other High PR Podcasting sites like the ones listed below (there are a lot more out there).

Apple iTunes Podcast Submission:  Submit a Podcast

  • Podcast.com
  • EveryPodcast
  • Podcast Ferret
  • Podcast Pup
  • A Podcast Like That
  • Podcast Sniper
  • Podcast Blaster

*The Best Thing to do is also create a Page on Your Blog Advertising Your Podcast Feed.  Then Promote this via Social Bookmarking and Your Social Media Sites, not to Mention Your Sidebar and/or Home Page.
**Note that doing Podcast’s Manually can be a lot of work, but can also help with Boosting Your Personal and Your Blog Authority.  Gaining an Audience through Podcasting is getting to be more and more popular.  Especially for those who do not like to do video.

3. Video Backlinks.  By doing video and submitting Videos to Video Sites you can build good solid backlinks and also Rank your Videos rather quickly and at the same time build quite a following.  It is up to you how you want to do Videos, but with a Free Video software tool like Cam Studio, Jing, ETC., you can create simple “Talking Head” Videos about your Blog Post and add Videos to each and every Post and then link back to your blog posts as well, thus creating a niche linking stream for your site which can help you build Social Interaction and community at the same time.  YouTube videos rank very easily for almost all search terms.

*Doing Video and Recording it as Your Podcast at the same time is a great One-Two Punch which can really help your Backlink building, traffic, Social Interaction, and Help you Build a great Community around your Blog as well.

*If you want to simplify and Automate Video Submissions, the best site to do this with is:  Oneload.com (also known as TubeMogul).  Note that this service has strict TOS which states you are not to use for Affiliate Marketing.  So I highly recommend simply using it for exactly what I stated above.  Submitting Videos about Your Blog Posts.  Now, if you want to really automate this process, you can use the Article Video Robot Service.  This service will automatically create videos of any article content you give them and submit the Videos to numerous video submission sites.  This all requires payment of course, but you can get 50% off via my old ABB Coupon Code:  ABB50OFF

4.  Pinterest.  Pinterest is a great Viral tool for building backlinks and creating Viral traffic for your blog.  All images on your Blog should be submitted to Pinterest and you should add Pinterest links to your content as well

Create a Pinterest account and create different Groups for each of your Blogs and you can create groups for different categories on your blog as well.  If you have one main Authority site, then it should be easy.  Add the Pinterest Bookmarklet to you Browser toolbar and every single time you create a new blog post, Pin it to your Pinterest Account.  Name the Pin the same thing as your Blog Post Title.  This will act as a great Backlink for your Blog, especially when just getting started as well as creating viral traffic for your site.

BUILDING TARGETED AUTHORITY BACKLINKS

My system has largely been the same for almost 5 years.  The only thing which has really changed are the tools I use and even some of them are the same.  I consider this to be one of my greatest achievements because my system was ahead of its time and it still works even more effectively now than ever before.  Why?  Everything you see here is exactly what Google has always wanted.  The only difference now is Google has changed their algorithm and have made these links even more powerful.

Getting backlinks from other Niche sites which are in Your Niche and have Authority can boost your site’s rank quite a bit.  You want to find Authority Sites in your Niche (which use similar Keywords and are Related in theme to your site) and attempt to Link from their sites to yours.  Sometimes you can email and exchange links, use Blog Comments (that are NOT SPAM), use Forum Links, Web 2.0 Links, and Directory Links (not as valuable as they used to be).  Getting links on EDU and Government Sites are a huge Plus as well and after Your Blog has established itself after several months, you should attempt to submit it to the DMOZ Directory.

Another great way to build great Targeted Backlinks is via Guest Blogging.  2 of the single best Networks you can work with to submit Posts are:  MyBogGuest.com and the new, massive Network of:  Posts Genius

THE LINK TREE 

The Link Tree is one of the most powerful, yet hard to build Authority Link Building methods online.  I have used Link Trees for over 4 years and found the technique outlined in a Blogger.com Blog Post.  I then modified it for my own use and one of my old Members actually did a Process Map for it as Well.

The Link Tree much like a Link Wheel (but way more advanced), is built to create Authority through multiple avenues, pushing links through Multiple High PR sites to your blog, eventually ending there, showing Google that your Blog is the source of choice for these particular Keywords.  The Link Tree is built from an Algorithm which cannot be dissected by Google, yet which will continually help your Blog for years to come.  The Link Tree does more than Build Backlinks, it Builds Authority.  I have sites Ranking #1 for keywords which have 2 Link Trees built to them and nothing else.  The problem is, Link Trees take a lot of time to build.  This is why I recommend using the information here to hand off to an Outsourcer and pay someone else to do it for you.

First: Download the Process Map Above.  Either Print the diagram out, or pull it up into PowerPoint or some other kind of Editor that will allow you to write over the Green, Blue, and Gray boxes.  There are a total of 24 Boxes available and you will need to fill in each Box with a High PR Property that you can add an Article to and then be able to link back to each site that is required.  Not all sites will let you do that.
While the Green, Blue, and Gray Boxes are Sites that you are going to submit to, the Arrows are the Linking structure that you will be required to complete. So it is best to Map it all out before you get started.  It is important that everyone’s Link Tree is different to keep the Randomization factor High.  In doing this Backlink Plan, you are actually completing Random Link Networks for your Blog.

WHAT THE LINK TREE OUTLINE REPRESENTS:

Green Buttons are the backbone. They receive links from everywhere and are interlinked in a way that is virtually undetectable by algorithms. It’s called a Hamiltonian Path which is an NP-Complete problem.  An NP-Complete problem is a problem that there’s no known exact algorithm to compute it, only approximates can be used. Keep in mind that because of some links going from the Green buttons into Blue ones, it kinda breaks the perfect Hamiltonian path, but if we weren’t to do that we would be left without further diversification and the benefits that the Blue (and Gray) buttons give us.

Blue buttons are secondary sites which further strengthen the Green network, as well as link to inner pages of our main website.

Gray buttons are fillers that are not linked from anywhere in the network (although they can be). They provide some more strength for the entire network and act as some kind of distraction, since they’re neutral (not linked from anywhere).

Yellow arrows represent the links between the Green network.

Blue arrows represent the Hamiltonian Path which carefully directs the juice into the upper Green button, which should be the strongest site in your network. This website then links to your Main website.
Red arrows are links to your main website or pages from your main website. (In your case, these are links to your designated Money Pages.  The Posts you want to Rank the Highest.)
Pink arrows randomly interlink your entire network.

THE QUICK VERSION:  HOW TO BUILD A LINK TREE

  1. Fill in the Outline with 24 High PR “DoFollow” sites that will allow you to link this aggressively.
  2. Identify the 5 Main “Money Pages” you are using for Run #1 of this Technique and add them to your Outline.  *Note the Star is your Site’s Sitemap, you won’t be doing anything with the Star.
  3. Either write 4 Articles or have 4 Articles written that all focus on your site’s Primary Keyword, yet also include 2-3 of your Niche’s Related Keywords.  Use a Spinner like, The Best Spinner or Magic Article Rewriter to Spin your Articles to at least 70% Uniqueness.  The articles need to be at least 400 Words long. Note:  Make sure you Submit your Four 100% Unique Articles to sites in the Green Boxes as the Green Network is the Backbone of the Strategy.
  4. Take your 24 Articles and Identify where each Article is going to be submitted and use the Process Map below to build Your Tree.  You will complete each link requirement to each site using the Primary and Related Keywords that you made sure were included in your 24 Articles.
  5. While you are submitting each Article, ensure you get the URL of the site and copy it down.  If the site has an RSS Feed with your account on it, copy it and create a running list of your Articles RSS Feeds. Due to the Algorithm used here, you can do this in one day without Penalty.
  6. Once your linking is complete, you will take the RSS Feeds and input them into the Mixer at RSSMix.com and create a single RSS Feed of all of your Articles.  You can also use Yahoo Pipes for this for advanced usage.
  7. Now you will go to Pingler.com and Ping the RSS Feed.  Do this once every two days during the first week after your initial submission and then once per week after that.  This has now become the backbone of your Blog’s Linking Power.I recommend always creating Backlinks for Your Backlinks.  This ensures they get indexed.  The Link Tree Does not work unless all the links are indexed.  I use the Backlink Indexer Service for doing this myself.
  8. Go through this process as much as you can with each site as it will continue to strengthen your Targeted Money Pages with Link Authority.  I like to have at least 2 per Blog by Month 3. By this time you should be seeing the results of your first link building effort.  Link Trees are built to Build Authority for Your Blog, not Links.  Much Like a Link Wheel, but completely undetectable as a Process and does NOT leave any Footprint. Watch the Link Tree Setup Spreadsheet Video above.

RANDOM BACKLINK BUILDING

You want to continue on a Random backlink building path using High PR properties and a mix of lower Pagerank properties and well to give your site a Natural backlink building path.  You do not want to build all your links one way or on one type of site.

Here is a quick technique I have recommended for years:

My Personal plan of action for using advanced software tools to build quality links to my sites and random links to build bulk backlinks after the Beginning Phase has Been Completed.  You can vary this method.  It does not have to be exact.

  1. I normally do the same thing for each promotion job, I take 4 Articles I would have written for me with a Keyword Density of 1-2% per article.  I would ensure that all of my Primary and Related keywords were focused on the exact Posts/ Pages that I need those particular Keywords to Rank my listing in Google.  My Articles will be a minimum of 500 words long (due to Article Directory Requirements and Google’s Indexing requirements).
  2. I take these 4 Articles and spin them in The Best Spinner (Discount Link).  I auto Spin to at least 70% or more.  I do not submit the Spun Articles to GoArticles and EZineArticles.  I submit the original Articles to GoArticles and EZineArticles before I submit anywhere else.  Then after 1 day, I begin submitting to 6-10 High PR sites using SENukeXCr each day on a schedule which ensures I am not promoting the same Keywords to the same Posts on any one day.  This way all of my links are not built the same day.  I do mass submissions, but I will work on 5-6 different Keyword promotions in one sitting using Link and Anchor Text Diversity.  I create a new profile in SENuke for every Keyword Group I submit for.  I also save the RSS Feed and Submission URLs that SENukeX Automatically saves for me.  I combine the RSS Feeds into a single RSS Feed using the tool in SENuke, then I Ping the RSS Feed I created to aid in the Indexing process of the Articles I submitted using the SENukeXCr Indexing Module.  This is very powerful.
  3. Simultaneously, I have 2 Articles written for me in the format required for the Unique Article Wizard.  The UAW will take your UAW formated articles (because you write a couple versions to get 1 Article submission.  A lot of times I use the UAW friendly MyArticleExpress and have my articles written for each.  You don’t have to write a lot of articles for the UAW because one article will get sent out to over 900 Sites with your chose keywords linking back to whatever URL you select.  So 1 Article per Blog is not a bad practice each month if you can afford it as a supplement to your normal Backlink plan.
  4. I now continue to keep my Blog Posts active by posting them to Social Bookmarking sites on a Random Schedule using Bookmarking Demon.  You can use this or any other tool like that in SENukeX, or Social Adr as listed in the initial backlink steps above.  Social Bookmarking is a great way to show Google Your site is actively being engaged by users and it is interesting to them.  Social Bookmarking or using the Indexing Tool in SENukeX or by using Backlink Indexer as described above are great ways to get Your Backlinks Indexed fast and without calling too much attention to your blog.  Remember, when using any Backlink Indexing service, do it slowly and randomly over several weeks, not days.

*This and occasional testing and random submissions keeps my Blog actively engaged as talked about earlier in this section.

**The Number #1 tool I have Recommended for over 4 years now is SENukeXCr.  It is the only tool of its kind and it is updated weekly.  New Versions are due to come out regularly and no other software tool online can compete with it.  It is built to make building backlinks SAFE and EASY. You can use it for almost everything I outlined above.

***I also can’t stress enough how important it is to build Backlinks to your Backlinks.  If your back links don’t get indexed, then they hold almost no value.  This is extremely important and why I use a Service for this.  That being said, I found a great Video by Michelle McPhereson which show you how to get the most out of this process.  It is 14 minutes and so good I felt I should post it here rather than do my own video.  See the Video above.  In the Video, Michelle goes over using the Backlinks Indexer Service, Majestic SEO, and the ScrapeBox Free Link Checker.

Tools:

  • BackLinksIndexer
  • MajesticSEO
  • ScrapeBox – Free Link Checker

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admin September 24, 2013 0 Comments

7 Triggers That Will Generate Profit from Your Contents

As your Blog evolves and grows, so does your content, it does not have to be hard.  You just need to understand the methodology.

1. Start with 100% Unique Content Posts (POSTS ONLY)

  • 6-8 Posts spread over the first 3 weeks of a new blog’s life
  • Content must be Researched and Valid
  • Content must be of High Value and Niche/SEO Targeted (See Step 2 of the SEO Matrix Course)
  • Content Must Invoke Mental Triggers

Types of Post Content: (examples)

  • How to Articles (explain How to Accomplish a Task)
  • Lists (Top 10 Reasons…, 5 Tricks for Accomplishing…, etc)
  • Product Reviews
  • Series (groups of related articles posted back to back over a specific time period focused on one core niche subject)
  • Solve a Problem, give an opinion, have a solution (could be a How to article)
  • Interview an Known Authority in Your Niche and Create a Post about it.
  • Do a Case Study with Examples and Data
  • Do Video Tutorials, Reviews, or Opinion Related Videos and create Posts around them. (Use Screenr or Jing for Free)
  • Always add at least 1 Image to each Post (see Google Images, iStockPhoto, etc)

2.  Create Guides or Resource Pages (PAGES)

  • Begin after 30 days preferably.  Can start earlier if enough Post Content has been produced.
  • Create these Guides from Posts you have already created.
  • Can use High Value Content from other sites in Your Niche (must reference and link back to it)
  • Prefer to create without sidebars or other distractions on Page if your Blog Theme supports it.
  • Must Have a Strong Title (Can be a Top 10 List, Preferred to be called something like:  The Ultimate Guide to Snowboarding)
  • Must have a Headline
  • Must have an Image (you can even design one specifically for it using Gimp or Photoshop)
  • Use Social Triggers to entice people to the resource in the opening Paragraph.
  • Must include an Optin Form after the opening paragraph
  • Must use descriptions.  Not just a list of links. Make it more content heavy and keyword driven copy.
  • If the Guide is long, add an Optin Form at the end of the page as well.
  • All Optin Forms must be low key and unobtrusive.

3.  Landing Pages/ Option Pages (to gain subscribers to your Blog and mailing list for email affiliate promotions)

  • Can add to the Blog right away.
  • Create the Pages using Landing.FM so the theme is not touched.
  • Offer an Ebook, New Content, a Video Course, ECourse, etc. to entice people to Optin
  • Keep it simple.  The more you add to Optin Pages  beyond the main message the less they convert.
  • Link to it on your Home Page and in Your Sidebar at the top of your Blog’s Pages/Sidebar.

Brand yourself and stand behind your content.  Have an opinion and stick to it.  Do not be afraid to admit you are wrong.  Have your Facts straight and do not make any bold, unsubstantiated claims, always propose a solution when talking about a problem.

Use your Content Research as a way to Network with others in your Niche.  Ask questions without links.  Engage without asking for anyone to see your sites.  Establishing relationships and Networking are keys to long term success and profits.

THE 7 PROFIT TRIGGERS

The Mental Triggers which make people interact and share your content via Social Media and subscribe to your RSS Feed and Mailing list.

  • Awe – Something Inspiring
  • Anger/ Conflict – Not always the best Trigger to use, but Controversy sells
  • Anxiety – How to Avoid Anxiety or Solve Problems
  • Fear – Solving someone’s Fear of Loss
  • Lust – Sex sells, but Lust isn’t about Sex, it is also about general Male/Female relations
  • Joy – Making someone genuinely happy is a great Trigger (using comedy to highlight a problem and a solution can be a great mix)
  • Surprise – Making people think you have discovered something New is a great way to Trigger more interaction

Sales Triggers for Blogs

  • Authority – Throughout Profit.FM we tell you how important Authority is, here you can see it is one of the most common Sales Triggers.  Authority invokes a sense of Trust which will make people click and buy from you.
  • Community – Your Authority will keep them coming back to your blog, ultimately allowing you to build a Community on your site via Commenting and Social Media (Facebook, Google Plus, Twitter, etc)
  • Reciprocity – When people trust you and they feel a sense of Community with you, ultimately they feel the need to reciprocate by buying from you or clicking on the links you ask them to click on.  The feel an obligation via the other Triggers you have invoked with them.  Reciprocity is one of the strongest and most natural Sales Triggers.
  • Anticipation – When you have established all of the above Triggers, eventually your Community will Anticipate everything you do.  The will be waiting for it and anxious to get it.  People will click and buy blindly when they have reached this point with you and your Blog.
  • Scarcity – While Scarcity (limited or no availability or access) wasn’t mentioned in the Video above, it is still a very important Sales Trigger. By keeping some of your Content “Just for Subscribers/ Members” you can make people feel that they only way they can get content is to act right away. Scarcity can be used in numerous ways.

MONETIZE YOUR BLOG

  • IN CONTENT LINKS – 95% OF YOUR BLOG PROFITS (Cloak.FM)
  • For Amazon.com:  ReviewAZON
  • For Ebay:  phpBay
  • Best All Around Monetization Service & Plugin:  Datafeedr
  • BANNER ADS – 5% OF YOUR BLOG PROFITS (Google Adsense)
  • COST PER ACTION ADS (CPA) ADS (The best place to get started with CPA Offers is:  OfferVault.com)

PROFIT FORMULA

The Profit Marketer basic formula remains the same throughout the Membership.  The key is understanding that everything can be made better, tweaked, changed, and adjusted to perform better or modified for different markets or situations.  All in all, the Profit Formula will always remain the same.  Once Your base blog has been constructed, it will be time to move into fine tuning it and getting it noticed.  While the Core has been constructed, it is now time to understand how to take this Blog to Success.

SEARCH ENGINE OPTIMIZATION

The Profit Formula begins with Search Engine Optimization (SEO).  In the The SEO Matrix we went over a large number of items which affect SEO.  This does not have to be perfect by any means, but by following the Core SEO Plan of Action, you can enhance your ability to Rank for the Keywords you have chosen.

CONTENT & VALUE

Everyone says Content is King.  That has never been more true than now and it will only become more critical as time goes on.  Google, Bing, and other Search Engines are classifying your Content as soon as you publish it and it will be rated, scrutinized, and commented on long after it is published.  Without Value, your chances of success dwindles.  You must focus on the long term and realize that everything you do or write, can and will be associated with YOU.  What you write today will be looked at on your Resume 5 and 10 years from now.  As content becomes more searchable and Social Media Integration allows for your personal comments to be indexed, everything you associate with yourself can be looked at and you must be ready for this.  Moving forward, understand that the better your Content is and the more Value it represents; the more Money you will make over the long term.  Do not allow short term gains to cloud your Integrity because the long term impacts could hurt you more than help.

PROMOTION AND TRAFFIC

Even though building backlinks is a part of the SEO process, it is critical to you ranking in the Search Engines and as a means for people to find your Blogs outside of Search as well.  Using things like Banners, Partner Paid Links, and other Traffic Generation promotions which are outlined in the SEO Matrix; you can expect a bigger return on your investment.  Search Engine placement alone is not always the answer and working towards success with any site includes integrating Multiple Traffic Generation and Promotion Techniques.

SOCIAL MEDIA

Now, Social Media is one of the most important avenues for gaining visibility for your Blogs than ever before.  As we talked about in the SEO Matrix, Social Media Signals on your blog are as important as what you input on your Social Media accounts.  It is a 2 way street.  You need to use Social Media accounts yourself and you need your Visitors to Interact with your Blog content with their Social Media Accounts as well.  These Signals can and will enable increased interaction on your sites and allow for increase cross promotions and profits from everything you do.  Social Media and Social Media Signals are now one of the more important aspects of SEO and Traffic and they cannot be ignored.

RECOMMENDED MAILING LIST PROVIDERS

Not all Mailing List Providers are created equal, but we have a host of experience in using mailing lists and the following Providers are well tested and highly recommended:

GETRESPONSE

Here at Profit.FM we use GetResponse for our main Mailing lists.  Getresponse is a very reliable Mailing list provider which has a host of features which make it easy to manage Your Subscribers, Newsletters, and More.  The number #1 selling point for Getresponse is the Price.  GR is one of the lower priced Mailing List Providers available online.

AWEBER

Aweber has a host of features which compares and goes beyond Getresponse (although there are reports of continual deliverability issues with Aweber from other well known Marketers).  While we use GR here, You can note that Aweber is the Industry Leading mailing list provider and it has more advanced integration features than GR does (including its New Facebook Mailing list builder).  The price of Aweber is slightly more than Getresponse.

MAILCHIMP

One of the most powerful solutions for creating Mailing lists, Mailchimp has a host of excellent features which make it comparable in features with the 2 providers above, yet it falls short in some small ways which will only effect Advanced users.  A first rate provider, the one thing which sets MailChimp apart is it powerful API.  Currently Mailchimp boasts more direct Integration into 3rd Party APPs than any other Mailing list provider.

ALLCONTACT

More than just an Autoresponder or Mailing List service, AllContact also provides SMS, Voice, and CD/DVD services to make them an all in one Multimedia delivery service.  By clicking the link here you can also get a 30 Day Free Trial via allContact as well.

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admin September 18, 2013 0 Comments