Category: on-page seo

Components of a Pro SEO to Market Your Products and Services Online

“He who is well prepared has half won the battle.” ~ Portuguese Proverbs

The core of a strong SEO lies in careful planning in every step of the way. Professional SEO service does not mean satisfying the parameters for page titles, page descriptions, and content tags. In fact, a lot of high ranking pages do not follow a single trend on how each on-page factors are being optimized. The importance of having a well-planned SEO is that this is where you get 90% of your website traffic – naturally via search engines.

Components of a Professional SEO Service

SEO can be divided into three aspects, namely:

  1. On-Site SEO
  2. On-Page SEO
  3. Off-Site SEO

On-Site Search Engine Optimization 

On-site optimization is the first step of the way. It deals with a lot of procedures that will help the search engines evaluate the performance and the structure of the website. There might be lot of on-site optimization settings but the following should be sufficient enough to give you an idea of how to optimize your website:

  • XML Sitemap – A list of pages you want the search engines to crawl and is created in XML format and submitted to the search engines.
  • Title, Meta Description, and Meta Keyword Tags – Allow us to tell the search engines what the page is about and how they should classify it.
  • Open Graph Meta Title, Description, and Content Type – Social media meta tags that can help you boost the amount of social traffic you’re getting.
  • Robots.txt File – A text file in the root of domain that allows you to tell the search engine Spiders how to index your website contents.
  • Server and Hosting Setup/ Site Optimization – Website hosting optimization setting for best performance (website speed and caching) and security.
  • Website Theme Optimization – Website coding system optimized for cross-screen settings and website speed.
  • Categorization and Organization – Site structure/navigation optimization to make it easy for search engines and users to navigate from pages to pages of your website.

On-Page Optimization

On-page optimization deals with how you would want your visitors to see every page of your website. On-page optimization can be categorized into 4 – content formatting, internal linking structure, external linking structure, and content optimization.

Content Formatting

Content formatting is centered on the topic of the content or the target keyword. It includes page title optimization, headings, keyword placement, and keyword density. Aside from the target keyword, the page title must be compelling enough for reader to click and go to your page. Page title is the first element when a website is being listed in primary search result pages. Headings are coded as H1 to H6 – defines how ideas are being organized in content from main topic down to sub-topics. Keyword placement involves aesthetic positioning of the keywords so it would not look “spammy”. Keyword density is the ratio of how often a target keyword appears across the content over the total number of words used in the content. Content formatting also includes image and video embed to graphically represent the text in the content.

Useful tools for Content Formatting:

Internal Linking Structure

Simple internal linking structure is best; websites who have deeply nested pages is not pleasant in the eyes of search engine spiders and visitors. Simple website navigation will always keep SEO potential positive. The use of a breadcrumb trail is also very useful for visitors to see where they are while navigating through your website.

Internal linking strategy also involves determining the key pages of the website for each of the target keywords. They can also be called as money pages because other pages are supporting them by linking to them through related words known as tags. Search engine spiders can easily evaluate them as your most important pages.

External Linking Structure

External linking is one way to cite authority pages from your website. This could also mean you get data from reliable sources. You can also put your social media profiles as external links so others can see your online reputation via social media sites – how many have followed you and user-generated reviews of your products.

Search engine also determine the value of your site’s external links. This could include:

  • Trustworthiness of the linking domain
  • Popularity of the linking page
  • Relevance of the content between the source page and the target page.
  • Anchor text used in the link
  • Amount of domains linking to the target page
  • Ownership relationship between the source and target page

However, be careful not to use your target keywords as anchor texts for your external links. This would pass the authority of the target page with respect to the target keyword.

Content Optimization

Content optimization is all about building an authority of your website with respect to your niche – where your content will be all about. This could make or break your business website. Writing crappy think contents will only hurt your reputation online. Here are some tips in optimizing your content for a particular target keyword:

  • Focus on what your target audience would want to know should they be using search engine to search for a particular keyword.
  • Start with a catchy title about the target keyword
  • Deliver what has been promised in your title.
  • Never copy exactly the text coming from previously published content – learn to paraphrase important information.
  • You can combine information from different sources to strongly support what has been claimed in your content.
  • Do not forcibly mention your keyword every now and then – that would be keyword stuffing. Learn to semantically relate words in your content.
  • Incorporate images and videos in your content – a picture can paint a thousand words.
  • Provide some social media sharing platforms – it’s just like word-of-the-mouth in internet marketing
  • Provide commenting forms to encourage your visitors to leave feedback
  • Always give them information on how to contact you and make those call-to-action buttons highly visible

Off-Site Optimization

Off-site optimization is synonymous with backlinks and link building. With the recent search engine algorithms, backlinks are being refined to have the highest quality possible. Link building is not anymore about quantity, but building quality contents for your website that will define its relative authority with respect to the target niche.

The good thing about off-site optimization is that it has a lot of options. There can be so many strategies you can work out and combine to effectively telling the search engine that your pages are better than the others. Since backlinks are primary ranking factors in search engine results pages, so be very careful who you are linking from as it could make or break your site in terms of organic traffic.

Sources of Backlinks:

  • Press Release
  • Directories
  • Articles
  • Podcasts/Video Backlinks
  • Social Media Signals

Press Release

In a press release, you are making a public announcement of your new site, new products, new promotional offers, or anything new about your business. Focus on the newsworthy of the content of your press release. You can start with 20 press release outlets and it will be syndicated by other news sites as well so no need to create different contents for the press release topic.


Although directories are intended as listings of contact information of different businesses, it can also be a good source of backlinks. Most directories include business website as one of the contact information as well as updates from the business website. However, submitting to a directory network will only hurt your reputation as Google marked them as bad backlinks. So make sure you submit only to reputable directories like CrunchBase, HotFrog, Yelp and other online yellow pages directories. Of course don’t forget to get listed on Google Local Business directory!


Highly informative articles published in authority websites can also establish an authority of your brand in your target niche. Valuable articles could generate leads, and then new customers since people are getting knowledge of your brand with trust. Trust is an important driving factor in any marketing strategy.

Podcasts/Video Backlinks

Podcasts and videos functions the same way as articles – in audio and video formats, respectively. They both convey information to target customers about a particular brand. Since podcast and video directories enable their users to provide brief description about the file being uploaded, this could also provide an opportunity to leave a backlink.

Examples of Podcast directories are Podomatic and SoundCloud, while YouTube and Vimeo are two primary video directories.

Social Media Signals

Social media can also be your major source of traffic. Since social media signal are becoming an integral part of SEO, every online marketing strategy should include social media campaign to boost user-generated backlinks from social media followers and eventually rank high on search engines. It is inevitable for every business to maximize its branding strategy by creating profiles and generate followers on social media sites like Facebook, Google+, LinkedIn, Twitter, and Pinterest. Social media also provides real-time interaction with interested users about business products and services.

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admin May 26, 2018 0 Comments

On-Page Optimization Overview

On-Page Optimization in SEOIt is a definite guarantee that an on-page optimization should make your site get listed in major search engines. On-page optimization in SEO refers to any changes made for internal pages of your site to qualify it for search crawling and indexing. In fact, every successful search engine optimization strategy must start from it.

To give you a simple illustration on how to make on-page optimization for your site’s pages, the following points are of foremost considerations:

  • 1. Choose site’s target keywords for search engine to index. There are many ways to conduct a keyword research, perhaps some are relative. But one of the most effective ways for a starting website is to choose long-tail but higher sales vale set of keywords. It is often advisable that primary keyword can also be found in any of these long-tail ones. You can also look for some popular sites and spook some very popular keywords there and use them to conquer a particular niche and enhance lead generation.
  • 2. Analyze your webpages. Determine all the most common ranking elements for these search engines and make a checklist whether or not your site qualifies everything on it. Evaluate your backlinks and bet on keywords where your site would likely get higher rankings based on the relevance of these backlinks to your site. Definitely, backlinks being crawled frequent serves as gateways for your site be crawled, too. Determine also which set of words your site’s ranking is well off and start from it.
  • 3. Determine the things that should be changed. Based on your website analysis, estimate some parameters in your site to be adjusted. Tabulate each do’s (and its effect later). You can start from primary pages of your site down to other keyword-related contents. Do not miss every single detail of on-page SEO – titles, metas, alt tags, sitemaps, verifications, etc.
  • 4. Make a website overhaul. Based on your to-do list, make that necessary website changes to make your site SEO-friendly. Don’t be afraid to change your site one at a time. In this way, you can make your site frequently updated. The longer your to-do list, the better. Do not rush to change everything. You can see more the effect of some changes you’ve made if you delay the others.
  • 5. Install a website analytics tools. You can create a Google Analytics account for your site so you can see major site development every week. This tool will help you understand your site’s performance and help you make some further changes appropriately. Personally, I’m getting to like self-hosted WordPress sites. Plug-ins helped me in so many ways.

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admin November 2, 2009 2 Comments

Top 10 Elements of On-Site Search Engine Optimization ( SEO )

On-site search engine optimization ( SEO ) involves some modifications and revisions of elements/areas of the website with the purpose of making them more search-engine friendly. Here is the list of top 10 elements of on-site SEO every webmaster should take time to ponder:

On Site Optimization
1. URL (Uniform Resource Locator)

URL is the link to any page of the site. It usually reflects the folder name and document name of the page of the site.

2. Title

Title tag tells both internet users and search engine spiders on the topic of any particular page of the site.

3. Description

Meta description gives search engine spiders a summary of what the page is talking about. It also supports the title of the page giving brief description both to the title and the content/body of the page. It is also referred as a search engine page snippet saved in its repository.

4. Keywords

Meta keywords are list of keywords or tags highly related to the title, description, and the content of the page. Some search engine crawlers ignore these tags but some are still spooking it.

5. Robot.txt

Robot.txt is an important on-site element which can allow or disallow following links found across the page. It is usually pre-defined to instruct search engine crawlers which links in the page must be followed or not.

6. Headings

Headings are often referred to as subtitles of the page. There are six ( 6 ) types of headings with tags h1 up to h6 ordered according to importance, where h6 being the least important.

7. Content

Content is inside the body tag of the page where the title, description, and headings are discussed intensively in details. It comprises all the text providing information and illustrations about the topic of the page.

8. Images

Images can be the least important element in SEO since spider-based search engines are generally text-based. Thanks to the “Alternate Text” tag, images can have text description targeting the desired keywords in a image-loaded websites.

9. Anchors

Anchors can be texts or images found within a page being linked to a particular page in the site where the text or image is being well-discussed.

10.Link Structure

Link structure is the navigational element of the site per page. It is a general diagram supporting easy access, both for internet surfers and search engine crawlers, of highly relevant pages within the site for every topic being discussed.

When one area will be modified for SEO-related purposes, the effect could be negligible. But if all essential elements will be optimized, there will be a cumulative improvement on the site’s performance in organic search results. Every little bit in SEO is very important as its positive impact on your site towards search engine results pages ( SERPs ). It can be magnified by a number of internet users and search engine spiders visiting any page of your site. Watch out for some SEO ideas, tips, do’s and dont’s of every element in this site in the future.

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admin June 3, 2009 0 Comments