Category: social media

7 Triggers That Will Generate Profit from Your Contents

As your Blog evolves and grows, so does your content, it does not have to be hard.  You just need to understand the methodology.

1. Start with 100% Unique Content Posts (POSTS ONLY)

  • 6-8 Posts spread over the first 3 weeks of a new blog’s life
  • Content must be Researched and Valid
  • Content must be of High Value and Niche/SEO Targeted (See Step 2 of the SEO Matrix Course)
  • Content Must Invoke Mental Triggers

Types of Post Content: (examples)

  • How to Articles (explain How to Accomplish a Task)
  • Lists (Top 10 Reasons…, 5 Tricks for Accomplishing…, etc)
  • Product Reviews
  • Series (groups of related articles posted back to back over a specific time period focused on one core niche subject)
  • Solve a Problem, give an opinion, have a solution (could be a How to article)
  • Interview an Known Authority in Your Niche and Create a Post about it.
  • Do a Case Study with Examples and Data
  • Do Video Tutorials, Reviews, or Opinion Related Videos and create Posts around them. (Use Screenr or Jing for Free)
  • Always add at least 1 Image to each Post (see Google Images, iStockPhoto, etc)

2.  Create Guides or Resource Pages (PAGES)

  • Begin after 30 days preferably.  Can start earlier if enough Post Content has been produced.
  • Create these Guides from Posts you have already created.
  • Can use High Value Content from other sites in Your Niche (must reference and link back to it)
  • Prefer to create without sidebars or other distractions on Page if your Blog Theme supports it.
  • Must Have a Strong Title (Can be a Top 10 List, Preferred to be called something like:  The Ultimate Guide to Snowboarding)
  • Must have a Headline
  • Must have an Image (you can even design one specifically for it using Gimp or Photoshop)
  • Use Social Triggers to entice people to the resource in the opening Paragraph.
  • Must include an Optin Form after the opening paragraph
  • Must use descriptions.  Not just a list of links. Make it more content heavy and keyword driven copy.
  • If the Guide is long, add an Optin Form at the end of the page as well.
  • All Optin Forms must be low key and unobtrusive.

3.  Landing Pages/ Option Pages (to gain subscribers to your Blog and mailing list for email affiliate promotions)

  • Can add to the Blog right away.
  • Create the Pages using Landing.FM so the theme is not touched.
  • Offer an Ebook, New Content, a Video Course, ECourse, etc. to entice people to Optin
  • Keep it simple.  The more you add to Optin Pages  beyond the main message the less they convert.
  • Link to it on your Home Page and in Your Sidebar at the top of your Blog’s Pages/Sidebar.

Brand yourself and stand behind your content.  Have an opinion and stick to it.  Do not be afraid to admit you are wrong.  Have your Facts straight and do not make any bold, unsubstantiated claims, always propose a solution when talking about a problem.

Use your Content Research as a way to Network with others in your Niche.  Ask questions without links.  Engage without asking for anyone to see your sites.  Establishing relationships and Networking are keys to long term success and profits.

THE 7 PROFIT TRIGGERS

The Mental Triggers which make people interact and share your content via Social Media and subscribe to your RSS Feed and Mailing list.

  • Awe – Something Inspiring
  • Anger/ Conflict – Not always the best Trigger to use, but Controversy sells
  • Anxiety – How to Avoid Anxiety or Solve Problems
  • Fear – Solving someone’s Fear of Loss
  • Lust – Sex sells, but Lust isn’t about Sex, it is also about general Male/Female relations
  • Joy – Making someone genuinely happy is a great Trigger (using comedy to highlight a problem and a solution can be a great mix)
  • Surprise – Making people think you have discovered something New is a great way to Trigger more interaction

Sales Triggers for Blogs

  • Authority – Throughout Profit.FM we tell you how important Authority is, here you can see it is one of the most common Sales Triggers.  Authority invokes a sense of Trust which will make people click and buy from you.
  • Community – Your Authority will keep them coming back to your blog, ultimately allowing you to build a Community on your site via Commenting and Social Media (Facebook, Google Plus, Twitter, etc)
  • Reciprocity – When people trust you and they feel a sense of Community with you, ultimately they feel the need to reciprocate by buying from you or clicking on the links you ask them to click on.  The feel an obligation via the other Triggers you have invoked with them.  Reciprocity is one of the strongest and most natural Sales Triggers.
  • Anticipation – When you have established all of the above Triggers, eventually your Community will Anticipate everything you do.  The will be waiting for it and anxious to get it.  People will click and buy blindly when they have reached this point with you and your Blog.
  • Scarcity – While Scarcity (limited or no availability or access) wasn’t mentioned in the Video above, it is still a very important Sales Trigger. By keeping some of your Content “Just for Subscribers/ Members” you can make people feel that they only way they can get content is to act right away. Scarcity can be used in numerous ways.

MONETIZE YOUR BLOG

  • IN CONTENT LINKS – 95% OF YOUR BLOG PROFITS (Cloak.FM)
  • For Amazon.com:  ReviewAZON
  • For Ebay:  phpBay
  • Best All Around Monetization Service & Plugin:  Datafeedr
  • BANNER ADS – 5% OF YOUR BLOG PROFITS (Google Adsense)
  • COST PER ACTION ADS (CPA) ADS (The best place to get started with CPA Offers is:  OfferVault.com)

PROFIT FORMULA

The Profit Marketer basic formula remains the same throughout the Membership.  The key is understanding that everything can be made better, tweaked, changed, and adjusted to perform better or modified for different markets or situations.  All in all, the Profit Formula will always remain the same.  Once Your base blog has been constructed, it will be time to move into fine tuning it and getting it noticed.  While the Core has been constructed, it is now time to understand how to take this Blog to Success.

SEARCH ENGINE OPTIMIZATION

The Profit Formula begins with Search Engine Optimization (SEO).  In the The SEO Matrix we went over a large number of items which affect SEO.  This does not have to be perfect by any means, but by following the Core SEO Plan of Action, you can enhance your ability to Rank for the Keywords you have chosen.

CONTENT & VALUE

Everyone says Content is King.  That has never been more true than now and it will only become more critical as time goes on.  Google, Bing, and other Search Engines are classifying your Content as soon as you publish it and it will be rated, scrutinized, and commented on long after it is published.  Without Value, your chances of success dwindles.  You must focus on the long term and realize that everything you do or write, can and will be associated with YOU.  What you write today will be looked at on your Resume 5 and 10 years from now.  As content becomes more searchable and Social Media Integration allows for your personal comments to be indexed, everything you associate with yourself can be looked at and you must be ready for this.  Moving forward, understand that the better your Content is and the more Value it represents; the more Money you will make over the long term.  Do not allow short term gains to cloud your Integrity because the long term impacts could hurt you more than help.

PROMOTION AND TRAFFIC

Even though building backlinks is a part of the SEO process, it is critical to you ranking in the Search Engines and as a means for people to find your Blogs outside of Search as well.  Using things like Banners, Partner Paid Links, and other Traffic Generation promotions which are outlined in the SEO Matrix; you can expect a bigger return on your investment.  Search Engine placement alone is not always the answer and working towards success with any site includes integrating Multiple Traffic Generation and Promotion Techniques.

SOCIAL MEDIA

Now, Social Media is one of the most important avenues for gaining visibility for your Blogs than ever before.  As we talked about in the SEO Matrix, Social Media Signals on your blog are as important as what you input on your Social Media accounts.  It is a 2 way street.  You need to use Social Media accounts yourself and you need your Visitors to Interact with your Blog content with their Social Media Accounts as well.  These Signals can and will enable increased interaction on your sites and allow for increase cross promotions and profits from everything you do.  Social Media and Social Media Signals are now one of the more important aspects of SEO and Traffic and they cannot be ignored.

RECOMMENDED MAILING LIST PROVIDERS

Not all Mailing List Providers are created equal, but we have a host of experience in using mailing lists and the following Providers are well tested and highly recommended:

GETRESPONSE

Here at Profit.FM we use GetResponse for our main Mailing lists.  Getresponse is a very reliable Mailing list provider which has a host of features which make it easy to manage Your Subscribers, Newsletters, and More.  The number #1 selling point for Getresponse is the Price.  GR is one of the lower priced Mailing List Providers available online.

AWEBER

Aweber has a host of features which compares and goes beyond Getresponse (although there are reports of continual deliverability issues with Aweber from other well known Marketers).  While we use GR here, You can note that Aweber is the Industry Leading mailing list provider and it has more advanced integration features than GR does (including its New Facebook Mailing list builder).  The price of Aweber is slightly more than Getresponse.

MAILCHIMP

One of the most powerful solutions for creating Mailing lists, Mailchimp has a host of excellent features which make it comparable in features with the 2 providers above, yet it falls short in some small ways which will only effect Advanced users.  A first rate provider, the one thing which sets MailChimp apart is it powerful API.  Currently Mailchimp boasts more direct Integration into 3rd Party APPs than any other Mailing list provider.

ALLCONTACT

More than just an Autoresponder or Mailing List service, AllContact also provides SMS, Voice, and CD/DVD services to make them an all in one Multimedia delivery service.  By clicking the link here you can also get a 30 Day Free Trial via allContact as well.

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admin September 18, 2013 0 Comments

Social Bookmarking Bits and Pieces

Background

Receiving important information from a website link can be easily stored in a web browser as bookmarks. One can even create folder to contain links of the same topic. However, as more sub-categories are needed for every single topic, link management via web browser will become so deeply nested. Locating a desired link will now become inefficient. The problem will become worse when subscribing to news feeds and e-mail newsletters to several highly specific subjects. In addition, bookmarking via web browser is not that portable because you can only access to these links using the same computer you have saved them. This problem leads to the creation of a very portable, website-based tool known as social bookmarking. Public websites offering this kind of tool in the world wide web are called social bookmarking sites.

What is Social Bookmarking?

Social bookmarking is a process of storing website links in a social bookmarking site using keywords as tags to categorize and manage closely-related information. Just as bookmarking is intended to save a website address containing specific topic for future purposes, social bookmarking provides a way to store them in a special way using any website offering bookmarking tool. In this way, the user can designate specific tag relating to a number of relevant links. In addition, the user also has the option to share such information to other social bookmarking subscribers or making it private. In a social bookmarking site, the user can also get updated with latest tags being added as well as frequently searched tags to have a quick access on links that may be useful for him.

Who Should be Using Social Bookmarking?

Social bookmarking is ideal for people working on a specific field of expertise. In every area of discipline, there may still come up a number of sub-categories or topics. Social bookmarking let everyone manage every link designating them using certain tags. So whenever one is subscribing to news feeds and email newsletter, he can just simply bookmark the news link and tag them with a number of keywords. Some social bookmarking sites are also intended for news like Slashdot, dig, and Yahoo! Buzz while others are intended for photo and video-sharing bookmarks. In case one wanted to share some of his bookmarked sites, he can simply tell anyone to key in the tags he has designated for such links. Needless to say, everyone can participate in social bookmarking to accumulate resource links on certain topics with the intention of sharing them to fellow subscribers.

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admin April 14, 2009 0 Comments

Top 8 Most Common Link Building Strategies

There are quite a number of link building strategies where any link builder could innovate, invent, combine, and experiment. However, spamming in any of these strategies is highly discouraged, otherwise, website’s ranking would significantly drop or it may not find any of the search engine listings. High quality link building always depends on the Pagerank (PR) value of the websites linking to one’s won website. So regardless of any of the following strategies one is opting to, the higher the Pagerank the better.

Article Writing

Whether the target website being optimized is quite old or new, article writing is the most indispensable strategy to get one’s site being noticed. Besides, search engines love fresh and informative contents. Article directories EzineArticles, GoArticles, iSnare, etc. are far more often being crawled by search engine robots because of this. Whenever one’s site is being linked to any of these articles being crawled, the spiders will also spook there also. In this way, as article directories are being crawled, then so does your site.

Blogging/Blog Comments

Blogging is the most common free link building strategy where a link builder/blogger can freely write anything about a particular topic and hyperlink certain keywords to a target site. While article submissions take time because of webmaster’s moderation, blogging can supplement content-based link building to the target site on a regular basis. Some comments on a particular blog also encourage discussions among bloggers on a keyword of interest subject to blogger’s moderation. It is always preferable to comment on frequently updated and high PR blogs using keyword-based hyperlink so spiders more likely notify one’s site.

Press Releases

This content-based link building technique is used to propagate same message about a target keyword linking to a target website. There are a number of websites, free and paid, where one can instantly broadcast the same information over a number of websites fed by press releases. There is also greater chance of gaining inbound links in a shorter period of time. Through press releases, company websites can also present to marketing edge of their product in a highly informative manner. They can also communicate well to their trusting customers worldwide and get updated with their news and product innovations.

Link Exchanges

Link exchange or commonly reciprocal linking is often used when one’s site is quite new. The objective is to get links from high-PR sites in exchange of linking back some target keywords from these sites. However, Google Pagerank Algorithm is penalizing every outbound link. Pagerank value will be slightly diminished as more links going out from one’s site to a number of other websites. Thus, it has also become the most discouraged among link building strategies. Use it only whenever necessary and partner site for link exchange should have high-PR value so one’s own website will be pulled up.

Forums

Forum sites are created to discuss anything about a particular topic by a number of interested participants in an internet community. Some ideas and words related to target keywords are generally present here so most search engines often crawl these sites for information. Through forum sites, search engine can determine which topics are mostly being discussed by internet users around the world. They would also know which sites are often linked to such subject matter. So some highly specialized topics are being much flooded by links from a number of product-offering websites related to the topic. The more reliable one’s input on the forum could be, the more chances one’s site will be visited and be referred to contain the most relevant information.

Directory Submissions

Directory submission is one of the oldest strategies in link building. Most search engines are often a derivative of a directory site. Here, topic are being categorized level by level so search engine can easily locate which sites are relevant for a certain subject out of the directory’s listings. There are a number of free directory submissions, while other’s need to be paid. Just as any other link building strategies, submitting one’s own site the high-PR directory sites would always be preferable than submitting it massively to some spammy and low-PR directories. Most common inputs for directory submission are website name/title, URL, submitter’s name and email address, and security codes to prevent spamming from automated directory submissions schemes. Submissions are also often moderated by webmasters so better one must submit his site providing very accurate information to prevent rejection.

Social Media Bookmarking

With the advent of Web 2.0 sites popularly known as social media sites, a new habitat of internet users around the world has also been created. In social bookmarking, anyone can link one’s site they know to have contained the most relevant information about a particular topic. Whenever search engines get noticed certain sites to be frequently visible in these social media sites, the more they would get credit and link influence to them.

Social Networking

Social networking gives one’s site the capacity to be propagated to a great number of people using different groups subscribing in a social networking site. More often these groups have either same area of interest or of same geographical situation or can be both. This will help link builder which group they would get listed and promote a website geographically or in terms of relevance.

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admin April 14, 2009 0 Comments