How to Select the Right Niche that Generates Profit

When creating our Blogs, we have 2 Choices. A small, highly targeted Niche Blog or a mid-tier, but still very targeted Niche Authority Site.


  • Created at the Sub-Sub-Niche Level
  • Must use Low Competition Keywords (Primary Keywords)
  • Domain Name must be focused on Primary Keywords
  • Each Post is highly targeted to Long Tail Keyword Phrases from Related keywords (from Primary)
  • Content is more limited and might only require 2-3 Posts per week or even less after first 60 days.


  • Created at the Sub-Niche Level, One Level Down from the Main Niche Keywords (2-3 keyword phrase for Primary Keywords)
  • Can use Mid Competition Level Keywords (Primary Keywords)
  • Domain Name should be focused on Branding (can still use Keywords, but Branding is a priority)
  • Categories are formed from Related Keywords.  Each category resembles the Small Niche Blog structure and Focus.
  • Posts are highly targeted, but un-targeted content can be used as well in order to add flexibility to the blog structure.
  • Require a lot of content 4+ Posts per week (depending on Niche).  Can be evaluated after 60 days.
  • Should incorporate Guest Posting after first 30 days.
All Blogs built should be focused on the continued Branding of Yourself and Your Expert Status.  The Value chain is:
  • Authority – Authority makes people want to believe in your content and ultimately makes them Trust You and Your Content.
  • Trust – Trust builds as you continue to develop your blogs.  As Value increases, Trust and Authority Increases.  This builds relationships with Site Visitors and with Network Partners from other sites.
  • Relationships (Networking) – By establishing relationships, you site becomes a repeat location for visitors and Network Partners alike, thus creating a Profit chain that can continue indefinitely.  Ultimately this all depends on you.


  • Twitter
  • Twitter Trends Map
  • Google Trends
  • Niche.FM
  • Google Ad Planner
  • Quantcast
  • Clickbank
  • Linkshare
  • Commission Junction


  • The Marketing Resource Index – Authority site in its infancy built as a resource for Profit.FM Members (not active).

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admin September 18, 2013 0 Comments

How to Configure Your Blog, Optimized for Search Engines and Internet Users

Every website needs to have essential pages to prove that it is legitimate.

Required Pages in WordPress:

  • About Page
  • Disclosure Policy Page
  • Privacy Policy Page
  • Contact Page



This plugin will optimize and help you manage the WordPress database for your blogs on autopilot by allowing you to schedule optimization and backups of your blog’s database.  This is an essential tool for each and every blog you have to enhance and maintain site performance and speed, not to mention allow for a safe Backup of your WordPress Database for easy restoration in the event of a Site or Server crash.  Watch the video below for more specifics on how to use this plugin.

cbnet Ping Optimizer

Pinging Update Services happens automatically every time you publish a new blog post to your RSS Feed. This lets services across the web know about your latest content (from the custom Ping List we installed in Step 1.  The Ping Optimizer will help keep you from over pinging the Update Services in your Ping List.  If you over Ping, your IP Address will be Banned and your Blog Updates will not get Published.  This is an Essential tool to keep Pinging in Check.


WordPress SEO

The single best SEO Plugin on the web, now with Facebook Open Graph Integration.   It also incorporates RSS Feed management, Breadcrumb Management, and it replaces the Google XML Sitemap plugin by managing XML Sitemaps on its own without using half the resources of other plugins.  Through advanced testing on numerous sites, this plugin scored 100% on all detailed SEO tests with 3 different SEO Testing tools.  Please watch the video above for more details.  Right now, the only other plugin for SEO which compares in quality is the Pro Version of the All In One SEO Pack (not the Free Version), but even while testing both plugins, the WordPress SEO Plugin by still scored higher.


Managing your Tags on each and every Post and Page you have is important, but also managing the links between Posts and Pages through the association and use of Tags is very important.  As most site’s universally recognize Tags as an indicator of what content is on a page, Google has formally recognized Tags as well.  This is why it is important to use the Tools in Tag.FM to accurately depict what your content is about.  Yes, this is very similar to the use of Categories, but this allows you to add a lot more words and phrases which coincide with your content.  I recommend using around 10 Tags per Post or Page (or less) and when using the Inner Tag Linking functions of this plugin, only use 1 Tag Linked Per Post MAX.  Tag.FM also will allow you to create Technorati Tags automatically, ensuring you gt more highly targeted Traffic and enhanced SEO.


While Cloak.FM is used primarily for Cloaking our Affiliate Links, the Cloak.FM plugin allows you to automatically link Posts and Pages together using Keywords, increasing the amount of Inner Linking You have within Your Blogs.  This is a Key Component of On-Site SEO as described in the Core SEO section.  Google wants sites to have a link structure which shows which content is inner-related and important on Your Blogs.  Add Your Primary Keywords to the plugin settings and direct them to the Posts or Pages which have been designated as Your Resource/Landing Pages/or most productive Posts.  You should follow the Core SEO Plan of Action and incorporate direct linking from supporting Posts to Your most important pages automatically using the Direct Keyword Linking functions of Cloak.FM.

*Affiliate Links should always be Cloaked.  There are 2 reasons for this.  First, when Google or other Search Engine Spiders see Your site has a lot of Affiliate Links, Your site is then penalized for having these links because they have no value other than to make money.  Your site can be classified as a thin affiliate site and it can lose Ranking because of it.  By Cloaking and using the advanced Javascripting in Cloak.FM, you can hide these links from the Search Engine Bots which visit Your sites.  Secondly, it also keeps visitors from seeing a direct promotional link on Your sites and increases the Click Through Rate of Your Site’s Visitors.
SEO Friendly Images. This plugin will automatically ensure all of the Images and Pictures on Your Blog have a proper Title and Alternate Image Title Tag.  This will increase Your SEO Scores and enable even more website traffic from searches in Google Images and the main index.


More than a year ago Google instituted a RSS Protocol called PubSubHub.  What this new format did was increase the speed at which RSS Feeds could be read by some of Google’s software.  This format has now been adopted by numerous sites and other Search Engines as a standard in RSS publishing.  This plugin automatically will provide this same PubSubHub formatting to your site and enable your RSS Feeds to be Indexed at twice the speed at which they normally would.  This, in some cases has allowed blogs to have their first Posts Indexed by Google in literally 5 Minutes time or less.  Does this happen every time?  No, but by simply installing and activating this Plugin (there are no settings) Your Blog will now have the power to rapidly have content indexed across the web at a much faster rate.

*Note:  If You use Google’s Feedburner Service for Your RSS Feed Management, PubSubHub formatting will be applied to Your Feed via their Service and You will not require this Plugin.

Yet Another Related Posts Plugin

The best plugin available for adding Related Posts to the bottom of current Blog Posts, allowing Visitors who didn’t find what they were looking for the first time, get more options for content.  Serving up the most relevant content of any Related Posts Plugin, YARPP can also enhance your Inner Linking strategy automatically by understanding relevance based on Keyword Density and Tags and creating links bettween high value and related content on your blog which is considered important by Google and other Search Engines.

*If you are on a slow server, we recommend using the lightweight Efficient Related Posts Plugin instead of YARPP.

**Some Themes have Related Posts integrated into them already.  While YARPP is a great plugin, using the integration already built into Your Theme might make this functionality work better and appear better on Your site.  Please test before using.



This plugin comes Pre-Installed in WordPress and is still one of the best plugins available for your blog security.  If you still have an OLD API Key that works with Akismet great, use it.   It is a little harder to get a Free API key then it was a few years ago, but it is still possible.  Go to the Akismet Site and click on the get an API Key link and then select the Personal License Option.  On the “Payment Page” use the scroll bar to change the Yearly cost from .00 to $.00.  You can then signup to get your Free API Key.

FV Anti-Spam

Working hand in hand with Akismet, this plugin works to supplement Akismet’s Anti-Human SPAM prevention by adding in Anti-Machine/ BOT SPAM Protection.  While WP SPAM Free is another great option in this category, FV Anti-SPAM has very low server load and can help with keeping your site from bogging down and using too many resources.  Plus, this plugin was created to work directly with Akismet, which means the security it brings is twice as good as other options.


Sabre stands for Simple Anti-Bot Registration Engine and this plugin does what it says.  Although it is not the most lightweight plugin in the world, if you find you are getting tons of Registrations on your Blog without any actions from members, you are probably getting setup for a big fall and you need to stop the Bot Registrations.  This Plugin has a multitude of options that you can customize for your Blog to stop this SPAM and Secure your Blog.

Bulletproof Security

This plugin is the ultimate in security and stops cold most attack points that happen through vulnerabilities in your site’s .htaccess file.  This plugin does even more than this as well.  For all of the Advanced Features, be sure to visit the Bulletproof Security home page.

*This security plugin should only be used by Users who understand how to use the .htaccess file and have gone through the Tutorial on the BulletProof Security website!

**Not Included in the WP Supervisor Cloned Installs due to its Advanced Feature set.



While there are literally thousands of Social Media Plugins available on the Web for WordPress, not all are created equal or should be used.  Of course, the Plugin set we recommend for Social Media Integration on your Blog is Social.FM.  Social.FM provides you with more options on how to maximize your Social Media Signals than any other plugin online.  This includes Facebook and Twitter Integration, Facebook Fan Page Creation, Advanced Blog Commenting with Facebook, Twitter, and Google Integration, Open Graph Integration, Social Bookmarking, Content Locking, Google Plus Integration, and More.  This doesn’t mean there are not other options which we feel can continue to enhance your ability to communicate Socially Online with your Blog.

Wibiya Social Toolbar

While this tool carries a little load time, it is still very lightweight.  We use it on several sites now with Good results.  It carries a lot of Social Interaction capabilities and will help you receive as much or as little interaction on your site as you want.  This is a Free Service with an enhanced upgrade service.  Unless you have an Authority site with a huge visitor base, the Free Version is more than enough.  It has tons of additional Social Addons with additional Facebook and Twitter options to name a few and it can be customized to fit the color scheme of your Blog.

*The only time you should use the Wibiya toolbar instead of using Social.FM is when you have a site which is loading very slowly and you need to lighten up your Social Sharing due to Page Load times.  Click on Step 3 above for more details on Speed Optimization.

**Not required if using Social.FM.


The Yahoo and Google tools are great for giving you distinct instructions on what can be done to speed up you blog.  After a mountain of testing of different plugins and mixing and matching methods, I came up with this setup.

1.  W3 Total Cache

The most complete Optimization and Site Page Caching Plugin available.  This Plugin is essential for speeding up your Blog and can be used with a Content Delivery Network like MAXCDN to Speed it up even more (see Below).  Using this Plugin will work better on your sites than the WP Super Cache or other Plugins. This plugin has a lot of settings, but we are going to show how to best set it up for quick success in the Video below.  Sites like and use this Plugin on their Mega Blogs.

W3 will save its caching settings to your .htaccess file automatically after Activation.  If it doesn’t, make sure You adjust the Permissions on your Hosting account to allow for it (Contact Hosting Support). Once installed, turn on the Page Caching, Object Caching, and Browser Caching modules.  Both the Database Caching and Minify Settings on W3 Total Cache can cause problems on different Hosts and WordPress Themes.  Normally, if the Site is on a VPS or Dedicated Hosting account, we would enable Database Caching in this plugin, but on shared hosting, this might actually slow your Blog down.  Test this and see how it changes your Blog Speed.  Do the same thing with the W3 Minify Settings.  Just turn on Minification (which combines JS and CSS Files) and Test if Your Blog’s Pages Load Faster and also Test to see how this setting affects the Appearance of Your Blog’s Theme.  Clear all Caches before Testing each time.  If you have APC, xCache, or Memcached setup on your Server, then you will see a significant speed increase by using them for your Page, Database, and Object caching with this plugin.

*Only the Base Settings of this Plugin are enabled in the WP Supervisor Clone Blog Installs.  Further customization may be made based on the individual server and server software that is used by the host your Blog is on.

2. Use Google Libraries

A number of the Javascript libraries distributed with WordPress are also hosted on Google’s AJAX Libraries API. This Plugin allows your WordPress site to use the content distribution network side of Google’s AJAX Library API, rather than serving these files from your WordPress install directly.  This Plugin simply requires activation on Your Blog and no settings are required as it runs in the background of Your site.

3. WP Smushit

Smushit is a Yahoo API which optimizes Images for the Web by making them Web Friendly and smaller in size, thus they load faster.  WP Smushit utilizes the API automatically when installed and activated, but if Your blog already had images in the Media Library, you can go through each one in the WP-Admin Media Library Settings and choose to use “Smushit” to optimize each one of your Site’s Pictures which have been uploaded through the Media Uploader on Your site or has been uploaded to Your wp-content > uploads folder.  This will not break images and if an image is already optimized for the web, nothing will happen to it.  WP-Smushit will show you how much it has optimized each Media File after it is done.


One of the Integrations in the W3 Total Cache Plugin listed above is the ability to Add a CDN to Your WordPress Blog.  A CDN allows You to Deliver Content (Images, Javascript, CSS Files, and other Content) via Servers stationed around the World.  What this does is it allows the heaviest and slowest loading items on Your Blog to load faster depending on where a Visitor is located.  A CDN can provide one of the most significant speed increases on Your Blogs outside of Your Hosting account.

After numerous tests on hundreds of Blogs, we have found the simplest and most cost effective solution to be the MaxCDN Service.  MaxCDN is very low cost and last year we paid only .95 total for 5 of our most visited Blogs.  While You might not want to Add a CDN at first, it is highly Recommended to add one when You increase Your Traffic Level on Your Blogs.  MaxCDN uses what is called Push and Pull Zones.  The Pull Zones this service uses are unique and Most CDN Services do not provide them.  A Pull Zone will pull the content from Your Blog and Reserve it more efficiently than 90% of other CDN’s.  The MaxCDN/ W3 Configuration described in the Video Below is the single most Recommended Setup for Speed Optimization for WordPress Blogs on the Web.


Here is a quick list of the best places I know of to find quality Free WordPress Themes.  There are many, many more and you might have your favorites already.

WordPress Themes – Here at you will find the largest repository of Free WordPress Themes on the web.  A great resource for Free themes.

New WP Themes – All the themes on this great site are 100% free.  Some look the same except for a slight change in color, but they have great features and are very easy to use.

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admin September 16, 2013 0 Comments

A Simple Blog Hosting Guide for Startups

Key terms:

  • Domain Names 
  • Web Hosting Accounts
  • Basic and Advanced Web Hosting Accounts
  • FTP (File Transfer Protocol)
  • Content Management System (CMS) like WordPress 

Why do You Need Solid and Reliable Hosting for Your Business? 

The Answer:  Reliability, Compatibility, Functionality, and Speed.


Shared Hosting is a hosting account which has numerous shared accounts on a single server, sometimes even with the same IP Address.

Reseller and VPS (Virtual Private Server) Hosting depends on the Hosting service and how they have it setup though.  The main difference is that with Reseller Hosting you have the ability to Resell Hosting accounts under your main account.  Reseller Hosting and VPS Hosting are the same thing really, just the VPS packages don’t usually come with the ability to Resell.

Dedicated Servers and Cloud Hosting both required Intermediate to Advanced Skills in setting up and Managing. Cloud Hosting is like having a Dedicated Server, but more setup is involved, depending on the host once again.  Large websites with huge amounts of traffic require Dedicated or Cloud Hosting to support them.

Here are a few things to consider when looking for a Blog Web Host:

  • Must be a Linux Host.  (WordPress runs best on Linux Systems and most of the Plugins and companion products you will want to use do to.)
  • Must have around 500MB+ of Space.
  • Must have between 500MB to 1GB of Bandwidth.
  • Must be a cPanel/ WHM (Web Host Manager) Host for ease of use.
  • Must use PHP5+
  • Must have at least 64MB (or more) of PHP Memory (most substandard shared hosts use 32MB)
  • Must Have PHP Timeout Settings of at least 60-120 Seconds (most hosts will not tell you this)
  • Must Be Server Buddy Plugin Compatible

I also Recommend running the ServerBuddy WordPress Plugin on any new Hosting account you have to ensure all Server Settings have been Optimized to run WordPress.  ServerBuddy is still just for a basic setup of WordPress and does not encompass more complicated software.


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admin September 12, 2013 0 Comments

Email Marketing with Ad Swaps and Solo Ads to Quickly Build Your List

Introduction to Ad Swaps and Solo Ads

If you don’t have a list yet, please, please, please start one. It is the single most important thing you can do for your business. This course explains exactly how you can you can easily get your list up to a few hundred subscribers with very little investment.

  • Here’s 5 ways you could use this course to grow your business in the next week:
  • Start a new list and use solo ads to grow it to +500 users
  • Grow your existing list with 500 new subscribers using ad swaps
  • Use solo ad (aka cold) traffic to directly split test your sales copy and boost conversions
  • Send solo ad traffic directly into a 3rd party funnel as a affiliate (you don’t even need to worry about a list with this method!)
  • Learn the information contained in this course, setup a webinar for your list/members and teach them what you have learned (instant guru status!)
  • Old time direct marketers did these with mail order lists all the time!

Solo Ad

  • Marketer A sends an email to their list on behalf of Marketer B.
  • Usually a one-time mailing and there are no other offers included in the email.
  • Just by sending the email, Marketer A is practically endorsing Marketer B to their list.

Ad Swap

  • Marketer A sends an email to their list on behalf of Marketer B.
  • Marketer B sends an email to their list on behalf of Marketer A.
  • These 2 Marketers generally have the same sized lists and are in the same niche.


  • Both of these methods are very effective in rapidly growing your list.
  • Very low cost or free
  • Able to add very targeted subscribers to your list.
  • Once they are on your list, you can market to them over and over again.

The Tools You’ll Need to Succeed With Ad Swaps and Solo Ads

  • Hosting account (Hostgator or BlueHost)
  • Auto-responder service (AWeber or GetResponse)
  • Squeeze page template or Plugin (PaperTemplate or OptimizePress)
  • A great free offer (Simple 1-minute report or video with free information)
  • Information on where to find people to buy solo ads from and ad swap with

A Massive Warning About Ad Swaps and Solo Ads

It’s getting harder and harder to make money from swaps and solo ads!

  • You have to mail your free list members aggressively – at least once per day.
  • Make sure you test everything twice.
  • Ad swaps and solo ads should not be your only sources of traffic.
  • You must separate your buyers from your free list members.
  • Treat your buyers great – don’t mail them free offers everyday!

What to look for in Ad Swap Partners and Solo Ad Sellers

  • A good reputation
  • Offer some sort of guarantee
  • Look for sellers that have buyers on their list
  • Make sure they have mainly US, UK, CA and Australian addresses on their list
  • Once you have done a successful swap or solo ad, try and book more with them.

Where to Find Quality Providers for Solo Ads and Ad Swaps

  • Joint Venture Section
  • Look for websites in your niche and ask
  • Search Google for solo ads

The Perfect Offer for Ad Swaps and Solo Ads

Ally speaking, ad swap and solo ad traffic is not the best. Usually on many different marketers lists, some get hundreds of emails per day! But… They can also be very profitable!

  • Offer something that is not available from any other place… even it it is PLR.
  • Make them an irresistible offer
  • Keep your squeeze page short and to the point.
  • Make sure you set your list to single optin
  • Make them an offer right after they optin
  • Offer can be yours or an affiliate offer

Example, if you have your own product,

Leads are added to autoresponder service
Deliver Free Product in First Message
Promote Related Products on Backend
Buyers are Added to Buyers List

Example, if you don’t have your own product,

Leads are added to autoresponder service
Deliver Free Product in First Message
Promote Related Products on Backend

The Offer?…

  • A simple 1-5 Page report or Short Video is enough for a FREE Offer
  • To create a report, use OpenOffice and Export Your Report as PDF
  • To Create Videos, You can use Windows MovieMake, IMovie (Mac), Camtasia, CamStudio, or Screenr)

Taking it to the Next Level with Ad Swaps and Solo Ads

  • Build a list as quickly as possible with solo ads
  • Once you have 1,000 subscribers, go and schedule as many ad swaps as you can.
  • Schedule 1 or more swaps per day if possible
  • You should easily be able to double your list in less than 20 days.
  • Create more offers and do more solo ads and ad swaps
  • Make sure you keep your offers fresh
  • Schedule larger swaps with bigger marketers
  • Test, test, test

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admin September 11, 2013 0 Comments

Top SEO-Friendly Plugins and Search Engine Tools

WordPress SEO-Friendly Plugins

All-in-One Webmaster Plugin

This plugin allows you to easily integrate them with your blog. It has option to add   Google, Bing, Alexa, Placed Analytics, Blog Catalog, Yahoo’s Webmaster and Analytics code (meat tags). Single click sitemap submission to Google and Bing. In addition to that it has option to add tracking code for Clicky, Quantcast,, analytics!! Site-Verification-Option, Google XML sitemap submission.

WordPress SEO Plugin by Yoast

It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

All-in-One SEO Pack Plugin

This plugin automatically optimizes your WordPress site for search engines by generating meta tags and helping you optimize web page titles. Advanced users are given the ability to customize post titles, descriptions, URL structures and tags for each post.

Site Tree Plugin

A lightweight and user-friendly tool that lets you add to your WordPress site a human-readable Google (Image) Sitemap for search engines and/or a customisable Archive Page (or HTML5 Compliant Site Map) for your visitors in no time.

XML Sitemap Plugin

It will automatically generate XML Sitemaps for your site and notify search engines when they’re updated.

Robots.txt Plugin

It will generate a simple robots.txt file that’s dynamically generated from within the WP application.


Automatically transforms your WordPress website for mobile devices, complete with ajax loading articles and smooth effects when viewed from popular mobile web browsing devices like the iPhone, iPod touch, Android mobile phones, BlackBerry OS6+ mobile devices, and more!

ShareThis (for Social Media)

With access to 120 social channels (including Facebook, Twitter, Like, +1, Email and more), The ShareThis widget is a quick and easy sharing solution for your site to keep your audience engaged in your content and increase traffic to your site. You can also customize your widget for seamless integration to your site. 

Geo-Tag Plugin

Allows your posts and pages to contain location information which includes latitude, longitude, region, and country. This plugin has an easy and simple interface that can detect your current location or you can choose your location by searching for an address or clicking on the Google map. The location information is saved to the post or page and is included in the RSS feed and meta tags.

W3 Total Cache

Designed to improve user experience and page speed.  It reduces the download times and providing transparent content delivery network (CDN) integration.

Search Engine Webmaster Tools

Google Webmaster Tool

Provides  you with detailed reports about your pages’ visibility on Google.

Bing Webmaster Tool

 Provides  you with suggestions to improve your pages according to SEO Best Practices

Alexa Webmaster Tool

Provides data type from Reach, Rank and Page Views. 

Google Analytics

Generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.

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admin April 30, 2013 3 Comments

Keywords Research

Keywords Reasearch is…

  • a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. 
  • is not about getting visitors to your site, but about getting the right kind of visitors. 
  • way to predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.

Determining Target Keywords

“There is your audience. There is the language. There are the words that they use.” ~ Eugene Schwartz
Choose the right words, and you’ll receive traffic, subscribers, revenue, influence… everything you need to be a success. Choose the wrong words, and you’ll be just another nobody that doesn’t get it, forever clamoring for attention but forever ignored.
Areas to consider when determining target keywords:
  • A popular (or profitable) niche 
  • Topics that people want to read about
  • Researched profitable markets to tap into
  • Products and services to promote 
  • Words with the highest cost per click (CPC)

Never Forget Latent Semantic Indexing (LSI)…

  • is an indexing and retrieval method to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.
  • is based on the principle that words that are used in the same contexts tend to have similar meanings.
  • using synonyms(words of similar meaning) and polysemy (different meanings of a particular word).

Keywords Suggestion Tools

Make a Cool Keyword Tree Like This…

For more information about choosing the right keywords for you website, you should be reading this – 

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admin April 16, 2013 1 Comment

On Page SEO – Making Websites Search Engine-Friendly as Possible

How Search Works

Google released an interactive inforgraphics “How Search Works.” It illustrates how website, especially new ones, are being crawled and indexed to their database. It was divided into three sections, namely – Crawling and indexing, Algorithms, and Fighting WebSpam.

Here is an interactive walk-through to better understand how Google Search works :

Nature of On-Page SEO

  • On Page SEO (Search Engine Optimization) refers to the text, content and html markup of your web page.
  • On-page optimization is based on tests, analytics and errors.
  • On-page SEO encompasses all the techniques to make the website transparent and easily indexed by search engines.
  • On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. 

What Covers On-Page SEO

  • Target Keywords
  • Broken Links
  • Permalink
  • Canonicalization
  • Page Titles
  • Robots.txt
  • Meta Description
  • Page Loading Speed
  • Meta Keywords
  • Analytics Script
  • Alt Tags for Images
  • Search Engine Verification
  • Content Headings
  • Text Modifiers
  • Anchor Text
  • Sitemaps
  • Keyword Density
  • Page Layout
  • . . . and a lot more . . .

Major On-Page SEO Terms

Search Engine Result Pages (SERP) – the listing of web pages returned by a search engine in response to a keyword query.
Search Engine Spiders (Web Crawler, Web Spider) –  program that follows, or “crawls”, links throughout the Internet, grabbing content from sites and adding it to search engine indexes.
Crawling Vs Indexing – crawling takes place when there is a successful fetching of unique URLs which can be traced from valid links from other web pages. Indexing takes place after a crawled URLs are processed, storing the processing results in a document index.
Do-Follow Vs No-Follow Links – dofollow links allow google (all search engines) to follow them and reach our website. Nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.
Target Keywords – creating a list of specific words and/or phrases which  you know people are searching for, and making sure that when these keywords are searched for your site will be in the  result pages.
Permalink (Permanent Link) –   is a URL that points to a specific page after it has passed from 
  the front page to the archives.
Page Titles –  the name for a given web page that describes the content found on the page.
Meta Description – a meta tag that describes your Web page.
Meta Keywords –  a list of keywords used to indicate what your web page is about.
Alt Tags for Images – the required alt attribute specifies an alternate text for an image, if the image cannot be displayed. It describes your images to search engine and when a user searches for a certain image this is a key determining factor for a match.
Content Headings (Heading Tags) –  a heading element that briefly describes the topic of the section it introduces. They are defined with H1 to H6 tags, according to the degree of significance.
Anchor Text – the visible characters and words that hyperlink display when linking to another document or location on the web.
Keyword Density – the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Text Modifiers – text modifying tags within the content of the page to highlight important phrases/keywords. These include <STRONG>, <EM>, <B>, <I>, and <U> tags
Page Layout –  positioning of relevant keywords and important phrases across the page. This includes proper content headings, CTR-friendly anchor texting, non-spammy keyword density, and aesthetically text modifications.
Broken Links – are links that lead to pages that do not exist and prevent the complete indexing of the website.
Canonicalization – is a process of identifying the preferred version of a set of pages with highly similar content.
Robots.txt – used to control how search engines crawl a website, usually a set of instructions on what pages are allowed and not allowed to crawl.
Page Loading Speed – the amount of time needed to completely load a particular page.
Analytics Script (e.i. Google Analytics) – a particular code to install in a webpage to monitor visitor data and other statistics.
Search Engine Verification – a particular code to install in a webpage to control and monitor how search engines access the website.
Sitemaps – HTML Sitemap is an easy way to supply your users with a snapshot of the structure of your website and allows for them to successfully navigate quickly through your website. XML Sitemaps allows a webmaster to inform search engines about URLs on a website that are available for crawling.

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admin April 14, 2013 0 Comments

Top 10 Factors in Using SEO Outsourcing Firm for Business Search Engine Campaign

Outsourcing website search engine optimization to SEO firms nowadays has become more and more an inevitable direction to get one business website be found on major search engines. People go to search engine to find information about anything. For a business website, it only matters to get on top of search result pages for keywords that are being placed by users who are likely to purchase its products or services. So for any business search engine campaign, thorough keywords research must be the starting point of its website search engine optimization. The right set of target keywords is the cornerstone of all implemented SEO strategies.

Search engine optimization involves a lot of processes that business owners may not be familiar with. So, rather than spending so much time understanding the whole SEO process, business owners tend to outsource search engine optimization to SEO firms. A lot of SEO companies kept promising guaranteed first page ranking, and even rank 1 on a particular keyword or set of keywords. Their worlds were merely sugar-coated. No one can guarantee a #1 ranking on search engines unless they select only trivial keywords that they can make one business website to easily get on top – and drop those highly competitive keywords that may actually lead to sales conversion.

Business website search engine optimization can be a costly strategy when employing SEO outsourcing firms that optimized for wrong keywords that do not generate sales. Thus, it is an important goal for all SEO strategies to translate search engine rankings to sales. For a business owner, the following are important things you should seek from an outsourcing company offering SEO services:

1.  Sample of Previous Works/Portfolio

By making their previous clients as points of reference how they do SEO, business owners get a glimpse of ideas how an SEO outsourcing company helped other business owners generate sales out of SEO. A business owner can ask for some success stories of some clients previously handled by a particular SEO firm. By asking what sorts of keywords they helped on website to get on top, a business owner can assess if they are really good in implementing keyword-to-conversion schemes.

2.  Following Search Engine Guidelines

SEO strategies are often categorized through colors – white hat, black hat, blue hat, grey hat, etc. Aside from white hat SEO, there are risks involved in using other SEO strategies – the worst would be getting one business website banned from a search engine. That would spell disaster for a business that had just started promoting a brand in the online community. So, the safest way would be to follow search engine guidelines and opt for white hat SEO.

3.  Variety of Online Marketing Strategies

Search engine campaign is just one of the strategies online marketing together with email marketing and social media marketing. There can be two categories of search engine campaign – pay-per-click campaign and organic SEO. When one business website struggles in organic search listing of its target keywords, other online marketing strategies must be implemented to support the business online marketing campaign. It is advisable to choose SEO outsourcing firm that can also implement other online marketing strategies for a one-stop shop of online marketing services.

4. Measure of Success: Result vs. Time

A search engine campaign is just like any other campaigns – with set of objectives to be realized in a specific time. A simple Gantt chart may help one business owner to understand what he expected to get from time to time. The apparent parameter for the success of a search engine campaign might be the rankings on target keywords, but the end result will always be determined by conversion or sales generated out of the search engine campaign. So it is important for business owners to know the timeframe of their search engine campaign to determine how much they could spend for the entire duration of the campaign and what are the results to expect to get.

5.  Experience of the SEO Outsourcing Firm

Search engine algorithms are always evolving from time to time, and so must a website’s search engine strategy. The expertise of an SEO outsourcing firm reflects its experience in dealing with search engine algorithms since time in memorial. The SEO outsourcing firm that understands SEO process completely always know what sorts of SEO strategies can be applicable for a certain business website. All these understanding of the whole search engine optimization process of an SEO firm is rooted from years of experience in implementing different SEO strategies that worked and those that did not worked.

6.  Geo-Targeting Considerations

For a business that can only operate in a particular geographical location, it is important to put into context how users placed their queries in search engine. If an SEO outsourcing firm has related experiences in dealing search engine optimization targeting for a certain geographical location, there is a higher chances to dominate in search engine results pages for those geo-targeted set of keywords.

7.  Global Target Considerations

For a business that can make transactions to different countries, applicable SEO would be targeting global markets. However, these global markets are often shaped by the majority of target customers. For example, if one business website is being optimized globally but major target customers are from the United States, the SEO strategies employed are usually dictated on how to optimize a website in a US context.

8. Most Important SEO Techniques

This consideration is involving a lot of how-to’s to make SEO campaign plan a success. SEO campaigns often work through combinations of SEO techniques. It is important for a business owner to determine if an SEO outsourcing company is using ethical SEO techniques. Black hat SEO and spamming has higher chances of being banned in a particular search engine. Some ethical SEO techniques are also getting obsolete through time. Any search engine optimization campaign must employ updated and working SEO techniques so all SEO efforts will not be wasted.

9. Communication Channels

Communication is always vital in any business process. There are a lot of communication channels for a business owner and an SEO outsourcing firm – instant messaging, email, project management system (PMS), VoIP, web conferencing, etc. The bottom-line is that how can both parties communicate efficiently and get updated with the latest changes and modification of the business website and the SEO techniques being employed. Furthermore, it is also important to have a clear reporting system so that the SEO firm knows its responsibilities and the business owner can create schedules when to peek on what’s happening on the website search engine optimization campaign.

10. Dealing Confidentiality Issues

Every business has its own set of competitors in any search engine campaign. It is very crucial to keep all information used in the search engine campaign from any of these co-competitors to get ahead of search engine rankings. A Non-Disclosure Agreement (NDA) is often signed by both parties to solve this issue. It is also important to assure from an SEO outsourcing firm that it will be transparent to the business owners and share all information, techniques, and detailed SEO process so the latter can use it for its future search engine campaign.

Oftentimes, SEO techniques offered by SEO firms are useful for business search engine campaign. But unless these considerations are not clear to any of both parties yet, problems and delays will become an issue in the future. When all of the above considerations are met by an SEO firm, a business owner is assured of valuable SEO services.

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admin January 28, 2013 7 Comments

8 Ways to Make Your SEO Strategies Survive from 2012 and Beyond

Getting tired of sudden search engine changes every now and then? Don’t feel alone because we share the same fate. Afterall, it reflect the dynamic nature of search engine optimization (SEO).

But as you can observe, only a fraction of the overall search engine algorithms of major search engines like Google are being modified every now and then. And the usual job of SEO specialists is to respond to these imposed changes to minimize penalties and maximize search engine “friendliness”. But the major components of the entire search engine algorithms are not yet entirely abandoned, for the moment at least.

The following list might just be sort of a reminder for SEO specialists following ethical SEO. The basics of Google algorithms are still to be satisfied before panicking to abrupt Google search setting changes.

1. Focus on Your Content

A good content is always relative to the target search terms. So to build this one is to make sure your content is actually what a particular user is looking for when going to search engine. You can then later on modify your content to make it search engine friendly. A popular SEO plugin, SEO Quake, can definitely do the job for you.

2. Descriptive Anchor Text

Most of us are always making sure that our backlinks should contain an exact anchor text to our target keyword. Definitely, if a machine would read your link from a very non-relevant content, chances are, it would evaluate your link as something spammy. Google previously emphasized the importance of good linking neighborhood. Google Keyword Suggestion Tool can definitely help you vary your anchor text according to relevance. You might add as well timely phrases like “target keyword of 2012” or locally like “target keyword of Madagascar . Be creative in making your anchor text reveal what is expected of the anchor text’s landing page.

3. Meta Data

This one is for search engine spiders, but because of proximity and visibility, the Title tag is so important for both spiders and human readers. Gone are the days of abusing keyword stuffing in the Title tag. Make it descriptive as well. If your target keyword is “Hotels in Transylvania”, you can make it as descriptive as “Book Affordable Hotel Rooms in Transylvania” and then you might add the target keyword as a category name like “Hotels in Transylvania” or “Transylvania Hotels”. You can use any separator you think is appealing to the human eye.

4. Take Advantage of Webmaster Tools

You webmaster tools are your virtual assistants in determining how well your website respond to a particular keyword in search engines. The impression vs click ratio, for example, can help you gauge is your content is being found by your target audience. Webmaster tools often suggest what aspects should be improved in your website to make it more search engine-friendly.

5. Authorship

Google recently include linking your page to your Google+ profile. It makes your ranking pages more noticeable in search engine. So make sure your profile picture will not give your target audience an eyesore. Be transparent in proving yourself human in the cyberspace being flooded by automated content posting and spam stuffs.

6. Social Signals

This is something not new to us. Search engines monitor contents that are often mentioned in the social media communities. Like, tweets, followers, subscriptions  +1’s, pins etc. Make sure your contents are getting found on the social media as something very relevant. BuzzFeed can suggest ways on how make your contents go viral.

7. Follow Webmaster Guidelines

For those who don’t give up the fight yet against black hat techniques, webmaster guidelines are our allies. We share the same thoughts that search engine rankings should not be manipulated and populated by unscrupulous pieces of scrap and junk contents. Some recent suggestions on the on-page optimization include avoiding site-wide link lists on widgets  footers, etc. For off-page optimization, signatures on forums bearing target keywords are already being penalized. Rather relate your contents to the discussion of these forum threads. Also, low-quality directory links and bookmark links are more likely to give negative results.

8. Variety of Strategies

If Google is the major search engine today, you may end up frustrated if you find out your site is nowhere to be found on Google SERP’s despite following all their guidelines. So don’t rely so much on Google, but rather devise other strategies to maximize the reach of your content to your target audience. If you have heard of SEO 2.0, this might be something not new to you. But I cannot say that your should abandon adhering to any search engine. But rather makign your contents both search engine-friendly and user-friendly. Search engine rankings will just follow if your site does contain relevant information with a considerable number of visitors.

I’m sure it should not  just be 8 ways or something to make your SEO strategies survive after Panda and Penguin Back-to-Back wrath. Focus more on your objective and brainstorm effective ways to achieve them. Measure the result of your strategies now and then to improve those that are working and drop those that are not.

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admin October 7, 2012 2 Comments

New Google = New SEO

As Google algorithms evolve, so must SEO strategy. There is always a never-ending transition of old-school-new-school SEO. But until recently, Google clearly made a distinction of the SEO’s role in shaping up the search process. Below are popular SEO thoughts that are becoming myths in the “new school” SEO:

1. Making Website Pretend to be Big by Creating a Lot of Pages.

This is one familiar thought I have when starting with SEO discipline – Google loves website with a lot of pages. Well not necessarily true for today. Observe some search results on Google and compare the ones that are in Top 90-100 with those of Top 1-10. Look at the indexed pages of Google for these sites and you will find smaller websites outranked bigger websites. I am inclined to believe that SEO should go back to being technical – to make optimized pages visible to search engines, not to give search engines a number of pages we have created. Pay attention to navigational structure, on-page optimization, the rel=”canonical” tag, and content duplication. These things still matters to search engines, at least for Google.

2. Content is King.

This is the downfall of article marketing – creating a lot of contents as link farms. Panda has started abolishing such kind of practice. Although Google loves good quality content, it doesn’t necessarily mean we put as many words as we can in a single page just to make it “content rich”. In fact, Google started emphasizing on the “freshness” of content. This is a typical man-vs-machine scenario. Old school SEO is still trying to think that Google algorithms would not evolve into something akin to what has been called artificial intelligence (AI). Googlebots won’t buy cheap coding tricks anymore, but rather looks in a perspective as a user. Does this page contain brief information on what is exactly I am looking for? Or will I have to dig needle in a haystack just to get what I want from a bunch of words in a single page? User is the new King.

3. Backlinks are irrelevant.

I don’t know if it belongs to the old school or new school SEO perspective. All I know is that it is not true. The concept of Google has started using link popularity. Although the loophole is that it is quite easy to spam in backlinking, at least Google is always in combat with unscrupulous link building manipulation tactics. Not to mention that the most common source of backlinks are from social media which can also be spammed easily. I believe Google still use the traditional link signals and social link signals as factors in interpreting how popular a page can be. Google+ found on every item in search results is intended to be a social signal from a search result in response to the user’s query. More like a substitute to the sharing mechanism in social bookmarking just made easier in just one clink (link to Google profile).

As a conclusion, the latest SEO trend should answer the three basic requirements of Google and its users:

  1. A website loading speed must be fast enough not to test the patience of the user.
  2. The page content must be relevant to just exactly the user is looking for.
  3. The page must be “crawlable” by Google spiders to it can interpret the information presented by the page.

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admin December 14, 2011 0 Comments