Entering the search engine arena is more of a battle of agility than of strength. The evolving nature of search engine algorithms defies every established idea in dominating the search engine rankings. What could be effective presently may not be outstanding after 3 months or so. The artificial intelligence applied to search engine spiders is no longer restricted to codes and syntax but even extends to the level of expert conditioning.
Apparently, search engine optimization (SEO) is getting closer and closer to embracing its nature as an effective marketing method rather than bug-tracking and loophole passing tool. The following key aspects of search engine optimization illustrate its marketing nature that could shake the very foundation of this fast-paced search engine strategy:
Beginning with keyword research may make you feel that learning about SEO is a highly procedural activity. Going to Wordtracker, Search-Based Keyword Suggestion, Keyword Spy, or taking down big tags in the blogosphere clouds are the initial steps. But backtracking down may only lead you back into the customer’s shoes, picking the brand names they wanted to buy. Apparently, the customer is always right. Online users dictate the word combinations your search engine strategy is dying to dominate.
The increasing number of web surfers have generated an astonishing volume of pages published in the web. Gone are the days of link buying as the value of PR has been reduced to the lowest level. People are creating pages day by day that may be directly relevant to your niche. Chasing haughty webmasters in order to ask for link exchanges that may take a day or two is now proving to be highly impractical. Link building has become a word-of-the-mouth strategy wherein people post your story on their personal pages and the viral process moves on. So you better make your story remarkable to get people interested in it. This method will cut your effort a million fold.
Social Media Optimization
This section is just another landscape in the same yard. Its objective is to emphasize your product line so that more people can see it. It is an eye-catching platform that will help them read between the lines easily and understand what you are actually endorsing. It is no more than promoting your advertisement campaigns in a station more people are patronizing.
Search engine optimization (SEO) is a great marketing arena. It entails identifying target customers, and then anticipating them. Finally it will satisfy the customers to achieve the company’s profitable ends. It is simply introducing the right product in the right place at the right price.
Moving an entire website to a new hosted domain can have some downturns. The page relevance of the old site does not pass on to the new one in an instant. As a result, the ranking of the old website is expected to drop while the new domain could start from scratch. Not only that, average daily traffic of the old website may not shift to the new one. These hurting effects could be so disastrous to your business – even though you still have control over the two domains promoting the same products or services.
But working things appropriately could minimize the negative effects of moving from a website domain to another. It is important to have everything in check so search engines could not flag the new one as duplicate (or worse spam). At the same time, loyal visitors will not be confused if the site redirection seems truly legitimate. The following are SEO-friendly checklist could help you figure out the things you need to do in transferring to a new domain:
1. Make a 301 Redirect Map
Moving to a new domain is similar to making a mirror site. It is better to have one-to-one correspondence of every page in the old site to the new one. Using Xenu or GSiteCrawler can help you identify every page in the old site to have a corresponding page in the new domain. To verify if old site’s ranking have been routed to the URL, you can use Web CEO or Rank Checker.
2. Avoid 404 Errors
The most common problem in running a redirection of URL’s from one site to another is 404 errors or page non-existence. Xenu is a useful tool in determining 404 errors in the redirection scheme. Thereby, you can locate those pages with 404 errors and appropriately make a valid URL redirect.
3. Check the Internal Linking Structure of Every Page in the Old Site
Internal links from an old page should have valid redirects to the corresponding page in the new site. You can use Xenu to check for broken links in the internal linking structure of every page in the old site. Then you can use Text Replace to make the necessary changes in the internal linking structure to point to the corresponding pages in the new site.
4. Add a New Domain the Each of your Webmaster Accounts
Presumably, you have a webmaster account for Google, Yahoo, and Bing for the old site. You can add the new domain using the same Webmaster account to associate this domain to the old site. It is also advisable to resubmit you r old site’s sitemap bearing the updated internal links for 301 redirects.
5. Keep the Control Over the Old Site for 4-6 Months
It is crucial to check every now and then if all redirects had been successful. So having full access to the old domain is necessary to make the necessary changes and transfer of page relevance from the old page to the new page. Also, it could take 1-3 months to stabilize the rankings of your contents with their new URL’s in Google, Yahoo, and Bing.
6. Gather All External Links.
Major search engines like Google, Yahoo, and Bing usually have a list of your old site’s external links. Gathering all these links could be helpful in contacting the webmasters of these external links for the updates you’ve made in transferring your contents to a new site.
7. Take Note of the Top Referring Links to Your Old Site
In your old site’s webmaster account, you can determine which sites usually points to your old domain. You can also contact as much as 200-300 webmasters of these sites to update their links to your new hosted domain.
8. Post in the Webmaster Forum
It might also help if you inform officially that you are moving your old site’s contents to the new one. In doing so, search engines might somehow determine that such transfer of contents are valid and legitimate. You can also explain the reason of moving into the new domain.
9. Monitor and Compare Your Two Sites in Terms of Ranking
This is often important especially if your new site’s content is not being crawled or indexed in two weeks while previous pages rankings are dropping. You can then post in the Webmaster Forum about the problem. Usually, it could take at least 3 months for search engines to deliver stable ranking reports for targeted keywords so it is crucial to monitor ranking tweaks within the moving period until official search engine ranking updates.
10. Promote Your Site Using Media and Online Marketing Hubs
You can post an official press release of moving your website to a new domain. While you establish the legitimacy of the new domain as your new official website, you can also build inbound links coming from these press release pages for the contents of your new site. You can also buy for an ad in a particular webpage or blogsite for your target keywords. You can also launch an email marketing campaign side by side with social media promotions in twitter, Facebook, and other social media sites. Lastly, update all your contact information using the new site.
Having to choose target keywords for you website really requires higher degree of decision-making skills. You can have popular keywords but highly competitive. Or you can have not-so-popular ones yet deliver you low traffic. The worst of course are those that do not help in your return on investment (ROI).
Perhaps you would be familiar with long-tail keywords. Some search engine marketing (SEM) specialists would tell you search queries are into these trends. Of course that would need to be statistically verified. Or you might as well check if your long-tail keywords would likely be what relevant visitors are keying into the search field. Afterall your set of target keywords determines the theme of your website content, search engine optimization (SEO) strategies, and website navigation structure leading your visitors to the “Conversion Page”.
Keyword Sales Value
Determining sales value of your chosen keywords needs a lot of test parameters. You can check for some free online tools or purchase a software for this. The bottom-line is that you must find out if these keywords were likely be what search engine users place in a search box when they are ready to spend money to avail your products and services.
Consider set of keywords SEO, SEO Expert, and SEO Company. Of course these keywords are highly inter-related. The first keyword has an oozing 551,000,000 competing pages where most likely users just input to have some information about what is SEO. But the second and third keywords were being used frequently by business owners and entrepreneurs who would like to launch a search engine marketing (SEM) campaign. These keywords will likely lead your potential customers to ask for quotes about your products or services.
Law of Operating Chances on Traffic
Your keywords must deliver you sufficient amount of traffic for a higher chance of conversion. The more visitors a certain website could have, the higher the chances of converting these visitors as clients. Afterall search engine marketing (SEM) is no different to conventional advertising to target a larger market spectrum as possible.
Consider choosing between two keywords to optimize for your future SEO campaign. The first keyword makes your site visible in the first page of search engine results pages (SERP’s) but delivers you a 3-digit monthly traffic. The second keyword placed your site on the second page of SERP’s but delivers to your site 4 to 5 digits of monthly traffic. Then it is worth optimizing for the latter since it gives your site exposure to a higher number of potential buyers.
Adwords Ads as Indicators
The rule of the thumb applies on this. Beware if you can’t see any Google Adwords ads on Google search engine when you key in your target keyword. If you would be spying on sorts of keywords most internet marketers are investing, Google Adwords can be a useful parameter. Afterall your competitors have also invested and even poured so much resources for an effective PPC management for these keywords.
So it is not necessary that your site got first page ranking on particular keywords. But rather it is necessary to check whether these keywords are useful in increasing your return on investment (ROI). If you’ve come to think as an intelligent buyer, you would be satisfied to have a number of options where will you going to purchase. This means that as an intelligent buyer, you would pursue on the next pages of SERP’s until you gather reliable products and services.
It is a definite guarantee that an on-page optimization should make your site get listed in major search engines. On-page optimization in SEO refers to any changes made for internal pages of your site to qualify it for search crawling and indexing. In fact, every successful search engine optimization strategy must start from it.
To give you a simple illustration on how to make on-page optimization for your site’s pages, the following points are of foremost considerations:
- 1. Choose site’s target keywords for search engine to index. There are many ways to conduct a keyword research, perhaps some are relative. But one of the most effective ways for a starting website is to choose long-tail but higher sales vale set of keywords. It is often advisable that primary keyword can also be found in any of these long-tail ones. You can also look for some popular sites and spook some very popular keywords there and use them to conquer a particular niche and enhance lead generation.
- 2. Analyze your webpages. Determine all the most common ranking elements for these search engines and make a checklist whether or not your site qualifies everything on it. Evaluate your backlinks and bet on keywords where your site would likely get higher rankings based on the relevance of these backlinks to your site. Definitely, backlinks being crawled frequent serves as gateways for your site be crawled, too. Determine also which set of words your site’s ranking is well off and start from it.
- 3. Determine the things that should be changed. Based on your website analysis, estimate some parameters in your site to be adjusted. Tabulate each do’s (and its effect later). You can start from primary pages of your site down to other keyword-related contents. Do not miss every single detail of on-page SEO – titles, metas, alt tags, sitemaps, verifications, etc.
- 4. Make a website overhaul. Based on your to-do list, make that necessary website changes to make your site SEO-friendly. Don’t be afraid to change your site one at a time. In this way, you can make your site frequently updated. The longer your to-do list, the better. Do not rush to change everything. You can see more the effect of some changes you’ve made if you delay the others.
- 5. Install a website analytics tools. You can create a Google Analytics account for your site so you can see major site development every week. This tool will help you understand your site’s performance and help you make some further changes appropriately. Personally, I’m getting to like self-hosted WordPress sites. Plug-ins helped me in so many ways.
As stated by Google Webmaster Trends Analyst Susan Moskwa, Google Pagerank (PR) has already been dropped from the roll of more or less 200 Google Ranking Factors. Whether true or Google has just been bluffing around about their old-aged algorithm, the alleged desertion of the PageRank (PR) Algorithm could greatly affect the techniques and strategies used in Search Engine Optimization (SEO), in particular, and to the internet marketing campaign of every business website, in general.
The main reason for the proposition of abandoning PageRank is the rampant link buying over the internet. As Google greatly discourages paid links to dominate search engine rankings on the search engine results pages (SERPs), the declaration of discarding PageRank Algorithm could be an effective scheme. However, before adjusting the SEO campaign to entertain this declaration, the following considerations might help one to evaluate if PageRank Algorithm still matters:
1. The PageRank is still activated on every page in the web. This means that the algorithm still exists and every page is being evaluated based on their page value in the World Wide Web.
2. There is a very recent PageRank Update on every page of the web. Although Google’s major PR update is expected to occur during last week of September or first week of October, the latest PR results had been observed last week of October. Imagine the database resources being allocated for this algorithm that Google has allegedly abandoned.
3. The recent PR update is still a very powerful tool for web marketers and internet users around the world to evaluate the authority value of every page in the web. PR value is being closely associated to page credibility.
4. Whether Google is just downplaying the importance of Pagerank in the their SERPs, every little bit of the entire Google Ranking Algorithm could mean a lot in indexing pages of their relevance to every target keyword (especially highly competitive keywords).
5. The PageRank Algorithm could be the first algorithm when spider-based search engine Google has been conceptualized. Taking out a major algorithm for the entire ranking system could mean a lot of work in the sensitivity analysis for their ranking results.
The following can help you setup your simple, SEO-friendly business website:
- Select a set of domains that would likely be your official website domain. Try to minimize extensions to .com, .net, or .info. Choose at most three words that could briefly give a clue on what your business is about.
- From your set of possible business domains, select those that return “Server Not Found” in Mozilla or “This Page cannot be displayed” in IE. These would likely be not hosted yet and would be much cheaper to acquire.
- Select for the cheapest web hosting plan in any service provider near you. Choose also for SQL-enabled option which would be useful later in receiving client queries. It would also be less hassle to opt for an annual payment rather than monthly or quarterly.
- Consult also for the cheapest graphics designer from an advertising agency in your locality. This way, you can make all images that will be placed on your website matched to your desired business theme and visual customization.
- For an SEO-friendly website design and contents, you can look for an SEO Outsourcing Company in the Philippines for an affordable yet high-quality website on-page search engine optimization and content writing.
After you have complied above procedure, your site will now be ready to launch in the most affordable way. You can enhance your site’s search engine performance by hiring a link builder to promote your site over the web in the most appropriate niche. Or you can update your site regularly by posting your business news and product modifications.
Google Project 10^100 was launched on September 24, 2008 in commemoration of the incorporation of Google on September 1998. The term 10^100 is simply a numerical expression of an extremely large number, Googol, where the name Google was coined from. On Google’s 10th birthday, the company has committed to finance a $10,000,000 project that could greatly help more people. Out of more than 150,000 gathered proposals from companies and individuals around the world, the final set of projects to be selected was sapped down to 16 themes with discrete templates on how to implement them using the $10 Million funding.
The following criteria were used by more than 3,000 Googlers in offices around the world in reviewing submitted proposals:
- Reach: How many people would this idea affect?
- Depth: How deeply are people impacted? How urgent is the need?Attainability: Can this idea be implemented within a year or two?
- Efficiency: How simple and cost-effective is your idea?
- Longevity: How long will the idea’s impact last?
The good thing for now is that we can still have one week to vote from the 16 so the selection will be reduced down to 5. So please cast your vote now from any of the following world-changing ideas:
Collect and organize the world’s urban data
Category : Community
Support efforts to organize, analyze and make accessible online the world’s urban and population data. A majority of the global human population lives in cities, and more people continue to migrate into urban centers. Information about the urban planet is ever more invaluable in helping understand humanity’s impact on our surroundings, thus empowering citizens and helping leaders make better-informed decisions. Users interested in this area submitted ideas ranging from creating a website where residents can text or upload photos that highlight city issues to building a comprehensive database of city projects and using mobile phones to collect information about, and eventually be able to predict traffic and congestion patterns.
Build better banking tools for everyone
Partner with banks and technology companies to increase the reach of financial services across the world. Users submitted numerous ideas that seek to improve the quality of people’s lives by offering new, more convenient and more sophisticated banking services. Specific suggestions include inexpensive village-based banking kiosks for developing countries; an SMS solution geared toward mobile networks; and ideas for implementing banking services into school curriculums.
Encourage positive media depictions of engineers and scientists
Support groups and programs that promote positive depictions of engineers and scientists in popular media. Generally speaking, career services are only offered in earnest during university years, when many opportunities have already passed by. These proposals are designed to encourage more young people to pursue careers in this field by supporting groups that work toward enco uraging positive images of engin eering and science in pop culture. Our users submitted a number of suggestions for making engineering and science “c ool,” including online libraries of “day-in-the-life of an engineer” vi deos, an online channel devoted entirely to IT news, live performances with massive robots, and te lling inspirational real-life stories about how individual engineers and scientists have changed the world. This proposal will require finding the right public advocacy groups to partner with in pursuing these objectives.
Work toward socially conscious tax policies
Category : Environment
Fund the most promising efforts to make the tax system more transpar ent and better at supporting societal sustainability and development. This idea is inspired by many tax-related ideas from users around the world, including: replacing income taxes with smart consumption taxes; tax discounts for citizens who participate in socially beneficial works; and giving citizens more visibility and control into the allocation of their tax dollars. User ideas in this category highlight tax policy as a perhaps surprisingly fertile area in which intelligent, data-driven analysis could make a huge difference in the effectiveness of the public sector.
Provide quality education to African students
Category : Education
Support efforts to increase young Africans’ access to quality education. This idea’s many user-submitted inspirations include an initiative to provide quality education and facilities to children who lack access; giving leadership training to outstanding young people who will comprise tomorrow’s African leaders; and providing an online networking space for knowledge sharing and collaboration among teachers in Africa.
Make government more transparent
Category : Community
Create a website that enables people from any country or municipality to e asily learn about the workings of their government, and rally their fellow citizens to take action to improve it. Numerous user ideas embraced variations on the theme of governmental transparency, with specific proposals ranging from publishing details of proposed laws and politicians’ voting records to making public budgets searchable online and leveragin g social networks to let communities make their voices heard by their representatives by voting on pressing issues.
Create real-time natural crisis tracking system
Category : Community
Create a website that enables people from any country or municipality to easily learn about the workings of their government, and rally their fellow citizens to take action to improve it. Numerous user ideas embraced variations on the theme of governmental transparency, with specific proposals ranging from publishing details of proposed laws an d politicians’ voting records to mak ing public budgets searchable online and leveraging soci al networks to let communities make their voices heard by their representatives by voting on pressing issues.
Help social entrepreneurs drive change
Category : Opportunity
Create a fund to support social entrepreneurship. This idea was inspir ed by a number of user proposals focused on “social entrepreneurs” — individuals and organizations who use entrepreneurial techniques to build ventures focused on attacking social problems and fomenting change. Specific relevant ideas include establishing schools that teach entrepreneurial skills in rural areas; supporting entrepreneurs in underdeveloped communities; and creating an entity to provide capital and trainin g to help entrepreneurs build viable businesses and catalyze sustained community change.
Make educational content available online for free
Category : Education
Make educational and course materials more accessible online to students worldwide. Lots of educational content is not indexed or accessible on the public web. Various users have proposed finding ways to help content owners put formerly exclusive content online, including offline materials (lectures, textbooks, videotaped workshops) and limited-access materials (scholarly papers, research dissertations); help teachers themselves become more available online (access to online profs, 24/7 homework help, cross-country study groups); and to make all this material and academic help accessible through both computer and mobile plat forms.
Drive innovation in public transport
Category : Energy
Develop new transportation technologies to help move more people with less energy, greater efficiency and fewer casualties. Millions of people still use methods of transportation invented a hundred or more years ago. Even small improvements in speed, safety, cost and environmental efficiency would have a large impact on people’s lives, and on the planet as a whole. With such improvements in mind, transportation-minde d users submitted ideas ranging from a hydrogen-powered bicycle to an airship optimized for commuter travel. By aligning with and supporting organizations that share these goals, this proposal aims to drive innovation in this sector a nd make the best of these ideas a reality.
Create more efficient landmine removal programs
Category : Shelter
Fund global organizations that are developing efficient strategies for lan dmine detection and removal. Landmines remain a significant global problem. There are an estimated 110 million landmines still active in 70 countries; they have been blamed for over 5,000 casualties annually, ~70% of which are c ivilians, and nearly half of those are children.* Effective new landmine-removal programs offer a wide range of societal benefits beyond the obvious development of mine-free areas, including the repatriation of refugees and better distribution of emergency aid. Numerous suggestions for this topic include robotic, human and animal-facilitated detection strategies. *www.icbl.org
Create real-world issue reporting system
Category : Community
Build an issue-reporting website that lets people report problems to proper authorities. When software testers find errors, they generally submit them to a tool which automatically routes them to the right team to be fixed. Implementing proposals for this ide a might involve creating an analogous system for the real world that lets anyone report a problem of any kind (e.g., a dangerous pothole), and routes problems it deems sufficiently important to the proper authorities (e.g., the relevant road agency). The aim would be to incorporate all the niche applications that users suggested, including reporting crimes to the police and environmental issues to local governments.
Enhance science and engineering education
Category : Education
Support initiatives that enhanc e young people’s engineering a nd science education. Users fro m many countries agreed that encouraging science education was an ideal way to insure the brightest future for technology development itself. Specific ideas ranged from building a virtual science lab and a live multiplayer math game to putting Lego robots and local high-tech professionals in schools.
Create genocide monitoring and alert system
Category : Community
Build and refine tools capable of disseminating genocide-related m a pping and related information in order to save lives. Much of the necessary technology and data-gathering methodology already exists bot h for general crisis mapping and for early warning systems capable of preventing mass atrocities. A key remaining step is to make this data more widely available to strengthen international aid agency coordination, improve resource allocation, develop timely policy and help evaluate current humanitarian practices.
Promote health monitoring and data analysis
Category : Health
Predict and minimize medical problems and emergencies through real-time tracking of individuals’ health data and analysis of historical data. Several ideas submitted in multiple languages recommend this concept, offering various ideas about which types of monitors and devices to use; which vital signs to measure (with var ying levels of invasiveness); which diseases and conditions to track; and so on. The idea could work both in the developed world (through wearable, mobile or in-home devices) and in the developing world (via publicly accessible locations and devices ), and the data could be used both to track individuals’ health status and to spot community trends and prevent disease outbreaks.
Google major update is a grand evaluation of pages in the web. It is observed to occur every three (3) months. Although Googlebot is crawling millions of pages daily, Google major update determines ranking results for the keywords. This could mean a lot for websites launching SEO campaign – it is the ultimate measure of the effectiveness of the SEO techniques and strategies being used.
Prior to observed statistics on Google crawling rate, this week is supposed to be the schedule of Google major update. It has become noticeable that there are more pages being crawled daily. I usually let Google manage the crawl rate for my sites. Apparently, within this week, crawl rate reached the record high of almost 4,000 pages in just one day.
PageRank™ (or simply PR) defines probability distribution of links for page A originally formulated as:
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
- PR is the PageRank
- A is the page under evaluation
- T1, . . . , Tn are pages linking to A
- d is the damping factor which can be set between 0 and 1 (usually set to 0.85)
- C(T)’s are number of links going out of page T.
Although there had been major modifications for the PageRank™ Algorithm since Google has been proposed as spider-based alternative search engine, the basic idea lies mainly on how many pages on the web point to a particular page. Pages with higher PR linking to one site will likely increase the site’s PR as well. While pages with no PR value yet seem negligible to add up to the site’s PR points. The next Google major update will determine how many pages, crawled by Googlebot, are linking to the target site and evaluate its PageRank™ value.
Keyword relevance is a measure of how a particular page could provide relevant information on a particular search key. It can be approximated as:
Keyword Relevance = (Keyword Density) x (Keyword Weight)
- Keyword Density = (Number of times phrase appears in text) / (Number of all words)
- Keyword Weight = (Calculated based on position )
Estimated Page Relevance
Based on the above hypothetical approximations of PageRank and Keyword Relevance, the page’s relevance to the target keyword can also be simulated. It can be simply illustrated as a product of PR and Keyword Relevance, that is:
~Page Relevance = (PageRank™) x (Keyword Relevancet)
Of course, Google major update is composed of many different algorithms to streamline the most suitable pages to land on the first page of the search engine results pages (SERRPs). The above information can only give some insights on how to conduct an SEO campaign for the target website in response to Google search algorithms and updates. Making your SEO Web Design Googlebot-friendly is just the same as winning half of the battle. The rest would be hardwork.
Craigslist posting is one of the most important online marketing strategy to boost product or business popularity in a particular target area. Craigslist is a free classified ads website where you can advertise your business online. It is an easy and profitable way to attract more visitors to your website, increase your customers, and boost your sales. Posting at a free classified advertising site such as Craigslist is an excellent online marketing strategy. The best trick to promote your business online is to learn and master posting ads at Craigslist.
Why Post Your Business on Craigslist?
Craigslist posting can be used as an effective marketing strategy to promote your business online. Posting your classified ads in Craigslist will advertise your business online to the site’s 30 million users per month and 9 billion page views. It is an online community for localized classified advertising and forum posting in over 450 cities worldwide. Craigslist can also be used to request goods or services in specific urban centers and metropolitan areas in 50 countries.
Things to Consider in Posting Ads on Craigslist?
1. Avoid Spamming
2. Summary of Information
Summarize all necessary information required in Craigslist Posting. This may include product/service/person to advertise as well as the target location of the advertisement. Please carefully select the most appropriate category for your product/service being offered as well other specifications. These could make the posting process easier and faster.
3. Prepare the Input Elements
The elements needed in Craigslist Posting include “Posting Title”, “Specific Location”, “Posting Description”, Ad Image or Banner, and the ad-maker email address. Successful Craigslist posts are often attributed to catchy title, brief and informative description, and highly-creative ad image. Investing on these fields is really worth it.