There are quite a number of link building strategies where any link builder could innovate, invent, combine, and experiment. However, spamming in any of these strategies is highly discouraged, otherwise, website’s ranking would significantly drop or it may not find any of the search engine listings. High quality link building always depends on the Pagerank (PR) value of the websites linking to one’s won website. So regardless of any of the following strategies one is opting to, the higher the Pagerank the better.
Whether the target website being optimized is quite old or new, article writing is the most indispensable strategy to get one’s site being noticed. Besides, search engines love fresh and informative contents. Article directories EzineArticles, GoArticles, iSnare, etc. are far more often being crawled by search engine robots because of this. Whenever one’s site is being linked to any of these articles being crawled, the spiders will also spook there also. In this way, as article directories are being crawled, then so does your site.
Blogging is the most common free link building strategy where a link builder/blogger can freely write anything about a particular topic and hyperlink certain keywords to a target site. While article submissions take time because of webmaster’s moderation, blogging can supplement content-based link building to the target site on a regular basis. Some comments on a particular blog also encourage discussions among bloggers on a keyword of interest subject to blogger’s moderation. It is always preferable to comment on frequently updated and high PR blogs using keyword-based hyperlink so spiders more likely notify one’s site.
This content-based link building technique is used to propagate same message about a target keyword linking to a target website. There are a number of websites, free and paid, where one can instantly broadcast the same information over a number of websites fed by press releases. There is also greater chance of gaining inbound links in a shorter period of time. Through press releases, company websites can also present to marketing edge of their product in a highly informative manner. They can also communicate well to their trusting customers worldwide and get updated with their news and product innovations.
Link exchange or commonly reciprocal linking is often used when one’s site is quite new. The objective is to get links from high-PR sites in exchange of linking back some target keywords from these sites. However, Google Pagerank Algorithm is penalizing every outbound link. Pagerank value will be slightly diminished as more links going out from one’s site to a number of other websites. Thus, it has also become the most discouraged among link building strategies. Use it only whenever necessary and partner site for link exchange should have high-PR value so one’s own website will be pulled up.
Forum sites are created to discuss anything about a particular topic by a number of interested participants in an internet community. Some ideas and words related to target keywords are generally present here so most search engines often crawl these sites for information. Through forum sites, search engine can determine which topics are mostly being discussed by internet users around the world. They would also know which sites are often linked to such subject matter. So some highly specialized topics are being much flooded by links from a number of product-offering websites related to the topic. The more reliable one’s input on the forum could be, the more chances one’s site will be visited and be referred to contain the most relevant information.
Directory submission is one of the oldest strategies in link building. Most search engines are often a derivative of a directory site. Here, topic are being categorized level by level so search engine can easily locate which sites are relevant for a certain subject out of the directory’s listings. There are a number of free directory submissions, while other’s need to be paid. Just as any other link building strategies, submitting one’s own site the high-PR directory sites would always be preferable than submitting it massively to some spammy and low-PR directories. Most common inputs for directory submission are website name/title, URL, submitter’s name and email address, and security codes to prevent spamming from automated directory submissions schemes. Submissions are also often moderated by webmasters so better one must submit his site providing very accurate information to prevent rejection.
Social Media Bookmarking
With the advent of Web 2.0 sites popularly known as social media sites, a new habitat of internet users around the world has also been created. In social bookmarking, anyone can link one’s site they know to have contained the most relevant information about a particular topic. Whenever search engines get noticed certain sites to be frequently visible in these social media sites, the more they would get credit and link influence to them.
Social networking gives one’s site the capacity to be propagated to a great number of people using different groups subscribing in a social networking site. More often these groups have either same area of interest or of same geographical situation or can be both. This will help link builder which group they would get listed and promote a website geographically or in terms of relevance.